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Course Criteria
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3.00 Credits
Prerequisite: junior standing and approval of department head. One semester of prearranged work in operational activities in a designated enterprise cooperating with the College of Business. Students will obtain comprehensive work experience and be responsible for periodic reports and appraisals as required by the instructor. No class hours will be met; conferences are arranged. Maximum of six credits, total, may be taken in MKT 4398, MGT 4398 and BUSI 4398. Fall, spring, summer.
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3.00 Credits
Prerequisite: 3340 or equivalent. Additional research analysis not covered in the text will be required. Special study of current international monetary problems, international political problems and world-trade problems that affect strategies in international marketing. Spring.
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3.00 Credits
Prerequisite: 3340. Nature, scope and contribution of advertising to the firm's problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content will culminate into a full-scale advertising campaign. Spring.
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3.00 Credits
Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. Fall.
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3.00 Credits
Prerequisite: 3340 or equivalent. An additional research project will be required in such areas as planning for a specific sales management seminar and/or construction of specific sales compensation plan. Fall, spring.
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3.00 Credits
Prerequisite: graduate standing, consent of department head. Description or survey course of our marketing system and investigation of basic responsibilities of marketing executives in business organizations. Fall.
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3.00 Credits
Prerequisite: MKT 6300, MGT 6300, FIN 6300, or proficiency in these courses in an undergraduate program. International business in foreign environments, integration and coordination of international business operations and strategies and all other activities across national borders, as well as the role/ problems of multi-national enterprises, political, social and economic constraints of foreign direct investment, and global operations/strategies.
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3.00 Credits
Prerequisite: 6300 or equivalent. Business activities involved in moving goods from production to consumption; marketing functions and problems. Developing a philosophy of the role of marketing in the American economy. Fall, summer.
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3.00 Credits
Prerequisite: 6340. Selected topics of current interest in the field, including electronic commerce, marketing strategy and sales management. Semester-long examination of the selected topic. May be repeated once with consent of instructor.
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3.00 Credits
Prerequisite: 6300 or equivalent. Methods of conducting e-commerce, models, comparison to the old paradigm, consumer behavior issues, web advertising, security, branding and strategy.
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