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Course Criteria
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3.00 Credits
Selling and negotiating and sales promotion as related to both the new enterprise and on-going firm. Promotional strategies especially appropriate for the smaller firm where uniqueness of promotional tools is more critical than in the larger firm that has a much larger promotional budget. Spring.
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3.00 Credits
Prerequisite: 3340, IDM 3330, IDM 2342. Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies. Fall, spring. Course fee $20.
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3.00 Credits
Examination of marketing in the context of electronic commerce as well as other emerging methods of distributing goods and services. Attention to the role of technology in marketing and development of sound strategies for Internet-related business. Spring.
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3.00 Credits
Application of basic marketing principles to the marketing of sport and entertainment, including dimensions of product, pricing, promotion and location of these events. Investigation of consumer behavior, brand management, relationship marketing and sponsorships as they pertain to sports and entertainment. Spring.
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3.00 Credits
Application of general marketing principles of product, price, promotion and place to hospitality and tourism industries. Integration of consumer behavior, branding, the general economy, marketing research and market targeting as they pertain to these industries. Fall.
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1.00 Credits
Prerequisite: 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in marketing through reading business periodicals, government publications and books which have had a profound influence on marketing philosophies. Fall, spring, summer.
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3.00 Credits
Prerequisite: 3340. Problems and procedures of marketing in foreign countries, including effects of cultural dynamics in assessing world markets. Emphasis on comparative differences in markets, marketing functions, legal, socioeconomic stages of industrial development, and cultural and political considerations of overseas markets. Spring.
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3.00 Credits
Prerequisite: 3340. Nature, scope and contribution of advertising to the firm's problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content will culminate into a full-scale advertising campaign. Spring. Course fee $20.
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3.00 Credits
Prerequisite: 3340. Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. Fall. MKT 4346 Sales Management. (3,0,0) Prerequisite: 3340. Analysis of current behavioral concepts of personal selling, and study of principles and concepts involved in managing a sales force. Emphasis on organization of sales departments developing territories, motivating sales people and control over sales operations. Fall, spring.
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3.00 Credits
Prerequisite: 3340, senior standing. Actual marketing cases and problems: marketing costs, brand policy, channels of distribution, sales promotion, sales policies, price policies and operating control. Capstone course in the marketing curriculum. Spring.
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