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MCOM 3331: History and Principles of Journalism
3.00 Credits
West Texas A & M University
History and development of American journalism from the earliest colonial period to present with attention to English background and development of principles of press freedom and law. Literature of journalism. Fall of even years.
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MCOM 3335: Television Reporting/Anchoring
3.00 Credits
West Texas A & M University
Prerequisite or concurrent enrollment: 1307 and 2315. Advanced study in preparation of news copy for radio and television. Fundamentals of news film, tape recorder and interview techniques. Spring. Course fee $30.
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MCOM 3350: Public Relations and Publicity
3.00 Credits
West Texas A & M University
Theory and principles of public relations. Public attitudes, public relations activities and the public relations process. Development of a public-relations program. Publicity emphasized throughout. Fall, spring. Course fee $10.
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MCOM 3375: Mass Media Sales
3.00 Credits
West Texas A & M University
Theory and production of commercial advertising sales in radio, television, print, cable and other news-communication technologies. Spring. Course fee $10.
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MCOM 3379: Media Management
3.00 Credits
West Texas A & M University
Theories of management applied to mass media organizations. Management's role in directing mass media activities and examination of applicable rules and regulations specific to mass media. Spring.
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MCOM 3392: Special Topics
3.00 Credits
West Texas A & M University
Special media-related topics germaine to a rapidly changing mass media environment. May be repeated once.
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MCOM 4301: Politics and the Media
3.00 Credits
West Texas A & M University
Public affairs journalism, including operations of local, state and national government. Reporters learn who to interview, what the issues are and how to convey that information to the public. Fall of even years. Course fee $10.
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MCOM 4302: Mass Communication Ethics
3.00 Credits
West Texas A & M University
Ethical standards for reporters and broadcasters. Evaluation of past, current and hypothetical ethical problems facing the industry. Fall. Course fee $10.
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MCOM 4310: Media Design
3.00 Credits
West Texas A & M University
Development, analysis and implementation of new media (Internet, audio, visual and print). Focus on developing media, regulation and delivery. Spring, summer. course fee $30.
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MCOM 4322: Advanced Video Production
3.00 Credits
West Texas A & M University
Prerequisite: 3322. Instruction in advanced television and directing programs. Creative aspects of TV production. Fall of odd years. Course fee $145.
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