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MCOM 3306: Advanced Audio Production
3.00 Credits
West Texas A & M University
Prerequisite: 2303. Audio production of commercial music integrating producing and engineering techniques. In-depth look at the recording industry. Multi-tract/digital equipment will be the primary tool of instruction. Spring of even years. Course fee $45.
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MCOM 3307: Public Relations Campaigns
3.00 Credits
West Texas A & M University
Prerequisite: 3350. Students act in agency capacity for national, state and local campaigns. During the semester, students will direct public relations campaigns for clients. Fall. Course fee $25.
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MCOM 3308: Advertising Campaigns
3.00 Credits
West Texas A & M University
Prerequisite: 2327. Students act in agency capacity to develop an advertising campaign for a national client selected by the American Advertising Federation. Students will produce a comprehensive plan book detailing the campaign's research, creative execution, media buying, promotions and evaluation methods. A presentation team will be selected from this class to compete in the National Student Advertising Competition. Course may be repeated for a total of six hours credit. Spring. Course fee $25.
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MCOM 3309: News Reporting
3.00 Credits
West Texas A & M University
Prerequisite: 2315. Beat reporting for print media. Continued emphasis on interviewing, news gathering and writing; laboratory practice in preparing news stories for publication under newsroom conditions. Fall, spring. Course fee $20.
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MCOM 3310: Movies as Mass Medium
3.00 Credits
West Texas A & M University
Movies as an art, industry and a social force in American society. Fall of even years. Course fee $5.
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MCOM 3312: Advertising Copywriting
3.00 Credits
West Texas A & M University
Fundamentals of advertising copywriting for print, radio and television campaigns. Fall. Course fee $20.
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MCOM 3313: Public Relations Copywriting
3.00 Credits
West Texas A & M University
Fundamentals of public relations copywriting with emphasis in background, position, media, advertising and crisis writing. Spring. Course fee $20.
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MCOM 3314: Public Relations and Advertising Research
3.00 Credits
West Texas A & M University
In-depth analysis of advertising and public relations research techniques that delivers market information suitable for both public relations and advertising planning and implementation. Includes statistical analysis, survey, focus groups and other commonly used public relations and advertising methodologies. Fall. Course fee $20.
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MCOM 3322: TV News Production
3.00 Credits
West Texas A & M University
Prerequisite: 1336 and 2331. Intermediate techniques in TV production. Spring. Course fee $30.
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MCOM 3327: Mass Media Law
3.00 Credits
West Texas A & M University
Federal, state and local government regulation of mass media industries from development through present-day media regulations. Emphasis on print and broadcast/cable media and advertising. Spring.
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