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MCOM 2327: Advertising Principles
3.00 Credits
West Texas A & M University
Fundamentals of advertising, study of media, copy and layout techniques, and psychology of sales campaigns. Fall. Course fee $10.
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MCOM 2331: Broadcast Announcing
3.00 Credits
West Texas A & M University
Techniques of effective radio and TV announcing. Practice in types of announcing. Every third fall. Course fee $30.
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MCOM 2375: Desktop Publishing
3.00 Credits
West Texas A & M University
Prerequisite: demonstrated computer competency. Media design theories and application for newspapers, magazines and desktop publishing with emphasis on how to organize, design and produce a newsletter. Spring. Course fee $20.
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MCOM 3094: Individual Problems
1.00 Credits
West Texas A & M University
Individual study designed to meet needs and interests of the student. May be repeated. Fall, spring, summer.
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MCOM 3099: Mass Communications Practicum
1.00 Credits
West Texas A & M University
Advanced individual work in mass communications related to needs and interests of the student. May be repeated. Fall, spring.
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MCOM 3171: Sports Broadcasting Practicum
1.00 Credits
West Texas A & M University
Prerequisite: 2171. Development of sports programming through participation in and writing and producing for the KWTS live sports show, the sportscast for News One's live TV newscast, and the WTTV live in-studio show. Student will learn all aspects of technical considerations for live audio and live video content delivery. Student will engage in hands-on approach to both shows and develop marketing strategies for and about those shows. May be repeated for a total of three credits. Fall, spring.
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MCOM 3301: Feature Writing
3.00 Credits
West Texas A & M University
Types, styles and markets with much writing for publications. Magazine writing; publication requirements. Fall of odd years. Course fee $20.
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MCOM 3302: Computer-Assisted Reporting
3.00 Credits
West Texas A & M University
Prerequisite: 2311. Emphasis on computer-assisted reporting and investigative work. Spring of even years. Course fee $10.
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MCOM 3304: Broadcast/Cable Programming
3.00 Credits
West Texas A & M University
Successful programming strategies for radio, television and cable stations. Formats, counterprogramming, and format change theory and practice. Fall of odd years. Course fee $15.
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MCOM 3305: New Media
3.00 Credits
West Texas A & M University
Prerequisite: 1307. Mass communication as a growth industry. New technologies, corporate mergers, and state and federal changes of industry. Course fee $10.
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