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BUS 4063: Retailing
3.00 Credits
Texas Woman's University
Principles and methods of modern retail merchandising; operating statement analysis, pricing, control, stock turnover, inventory methods, promotion, fashion, and salesmanship. Three lecture hours a week. Credit: Three hours.
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BUS 4093: Principles of Selling
3.00 Credits
Texas Woman's University
Study of selling as a marketing function with emphasis on the personal selling process; problems confronting sales executives in the organization, direction, and evaluation of a sales force. Credit: Three hours.
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BUS 4103: Training and Development
3.00 Credits
Texas Woman's University
Training and development will be studied in the context of organizational strategy. Topics such as needs analysis, training evaluation, and effectiveness and usefulness of training to the organization will be reviewed and discussed. Review of training design and implementation of training are examined. Credit: Three hours.
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BUS 4113: Marketing Research
3.00 Credits
Texas Woman's University
Managerial uses of research methods applied to problems of sales strategy, pricing, distribution, and the determination of market- Prerequisites: BUS 3113 and MATH 1703. Credit: Three hours.
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BUS 4133: Promotion Strategy
3.00 Credits
Texas Woman's University
Management of the promotional mix of advertising, publicity, sales promotion, direct marketing, and personal selling with an emphasis on advertising. This course examines the interaction and coordination of these three elements with the firm's overall marketing mix. Credit: Three hours.
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BUS 4153: Services Marketing
3.00 Credits
Texas Woman's University
Marketing decision-making related to the service industry. Solving marketing problems unique to the service firm. Topics include understanding service strategic issues, tools for service marketing, service intangibles, simultaneous production and consumption and internal marketing and not-for-profit issues. Three lecture hours a week. Credit: Three hours.
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BUS 4163: Income Tax Accounting II
3.00 Credits
Texas Woman's University
Special problems in preparing tax returns for individuals; preparation of tax returns for partnerships and corporations; preparation of employer's federal and state tax reports; study of federal estate taxes and federal gift taxes, use of computers in tax research and tax returns. Prerequisite: BUS 3063. Credit: Three hours.
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BUS 4173: Accounting Information Systems
3.00 Credits
Texas Woman's University
An introduction to the use of accounting information systems within an organization. The control and communication of files and databases are studied. Applications requiring the use of spreadsheets, flowcharting and relational database software applications are used in this course. Prerequisites: BUS 3023 or permission of instructor. Credit: Three hours.
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BUS 4183: Governmental and Not-For-Profit Accounting
3.00 Credits
Texas Woman's University
Governmental and non-profit entities with emphasis on special accounts/funds and statements used by such entities. Prerequisites: BUS 2043, 2053. Credit: Three hours.
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BUS 4203: Accounting Theory
3.00 Credits
Texas Woman's University
Development and present status of financial and managerial accounting theory. Generally Accepted Accounting Principles are studied in depth. Prerequisites: BUS 3043 and 3103. Credit: Three hours.
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