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MKT 3360: Sales Management
0.00 - 3.00 Credits
Texas State University
A study of issues related to planning for, managing, motivating, directing, and controlling a sales force and related sales territories. Both international and domestic perspectives are addressed. Special emphasis is given to the efficiency (cost consideration) and effectiveness (satisfaction consideration) of sales management. Prerequisite: MKT 3343.
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MKT 3370: Marketing Research
0.00 - 3.00 Credits
Texas State University
Comprehensive study of marketing research. Examines the research process, including problem formulation, developing a research plan, sampling, data analysis, and preparing a research report. Prerequisites: MKT 3343; QMST 2333.
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MKT 3387: Internet Marketing
0.00 - 3.00 Credits
Texas State University
Study of the marketing process on the World Wide Web. It examines the use of network technology to market online goods and services to satisfy the wants and needs of the consumer on an anywhere, anytime basis. Prerequisite: MKT 3343.
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MKT 4310: International Marketing
0.00 - 3.00 Credits
Texas State University
A study of the international planning and coordination of marketing functions, marketing policies, and the analysis of marketing on an international scope including environmental and cultural aspects. Emphasis on Latin American business. Prerequisite: MKT 3343. (MC)
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MKT 4330: Promotional Strategy
0.00 - 3.00 Credits
Texas State University
Analysis of promotional methods used in marketing and their relation to other business functions. Examines advertising, selling, and sales promotion. Prerequisite: MKT 3343. ( WI)
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MKT 4337: Marketing Management
0.00 - 3.00 Credits
Texas State University
An integrative course that applies management concepts and techniques to the solution of marketing problems. Analyzes market segments and product positioning, product and product line price, channels of distribution, and promotion. Prerequisites: QMST 2333; MKT 3343, and six additional hours of marketing courses. ( WI)
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MKT 4395: Independent Study in Marketing
0.00 - 3.00 Credits
Texas State University
Directed research and extensive written assignment on a selected topic related to student's area of interest. Work may consist of literature reviews, integration of literature, or other appropriate independent research. May be repeated once for credit with different emphasis. Prerequisite: Chair/instructor consent.
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MKT 4397: Directed Study in Marketing
0.00 - 3.00 Credits
Texas State University
Directed study and research in selected marketing topics, including the development of a promotional or marketing plan. Course can be offered as individual instruction or as an organized class. Repeatable for credit with different emphasis. Prerequisite: Consent of instructor and Chair.
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MKT 4399: Marketing Internship
0.00 - 15.00 Credits
Texas State University
Integration of professional and academic experience through internship with an external employer. Prerequisites: MKT majors only, junior or senior status, enrollment subject to availability and Internship Director approval, credit is pass/fail or grade at departmental election.
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MU 1000: Departmental Recital
0.00 Credits
Texas State University
Performance, attendance, and weekly observation of recitals. Concurrent enrollment with applied lessons required for all music majors.
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