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MC 4303: International Advertising
0.00 - 3.00 Credits
Texas State University
Overview of international marketing and advertising; problems and opportunities of a global economy.
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MC 4304: Advertising Strategy and Execution-Portfolio
2.00 Credits
Texas State University
Course emphasizes projects that allow students to learn how to produce and display professional portfolios to enhance their employment opportunities. Prerequisites: Full major status, MC 1313, 3367. ( WI)
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MC 4305: Theories of Mass Communication
0.00 - 3.00 Credits
Texas State University
A study of the predominant theories of communication, including mass media effects, functions and controls. Prerequisites: Full major status.
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MC 4306: Advertising Competition
0.00 - 3.00 Credits
Texas State University
The course will focus on developing an integrated marketing communications campaign for a national client as part of the National Student Advertising Competition. Students will create a campaign from the developmental through the execution process. Prerequisite: Consent of instructor. ( WI)
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MC 4307: Advertising Campaigns
0.00 - 3.00 Credits
Texas State University
Development, coordination and evaluation of complete advertising campaigns for specific clients. Students will conduct market research, formulate objectives and strategies, recommend media plans and develop creative executions through plans books and presentations. Prerequisites: Full major status, MC 3368, 3372.
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MC 4308: Women and Minorities in the Media
0.00 - 3.00 Credits
Texas State University
Analysis of the images of women and minorities in the media and their status as media professionals. Includes study of the alternative media. (MC)
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MC 4309: Visual Literacy:Film
0.00 - 3.00 Credits
Texas State University
The course will teach how meaning is constructed in visual images by using film as a practical medium. It provides the necessary skills to critique and create effective images. It is especially useful for students majoring in image-based sequences of the mass communication major, particularly broadcasting and advertising.
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MC 4310: International Communication
0.00 - 3.00 Credits
Texas State University
A study of media systems worldwide in different socioeconomic contexts and an examination of patterns of international communication flow.
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MC 4311: Independent Study:Advertising,Broadcasting,Print Journalism,Public Relations
0.00 - 12.00 Credits
Texas State University
Students complete an academic project requiring the equivalent of 160 hours work. Requires prior written contract with faculty member and portfolio of completed work. Cannot be repeated. Graded on a credit, no-credit basis. Prerequisites: 75 credit hours, full major status, MC 1313, and consent of chair.
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MC 4312: Photojournalism
2.00 Credits
Texas State University
Students will develop skills in camera operation, learn computer software applications, learn how to combine words with stories, and how to make layouts and designs for print and multimedia. Students will learn basic analog and digital camera operations, and how to process digital images for the Web and for printing. (WI)
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