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Course Criteria
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0.00 - 3.00 Credits
Study of techniques for locating, retrieving, assessing and verifying information from a multitude of sources to be used in mass communication. Interviewing, fact verification, use of libraries and computerized data bases, access to government proceedings and documents and interpreting statistics. Prerequisite: Full major status, MC 1313.
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0.00 - 3.00 Credits
Study of managerial problems in advertising and public relations programs. Case study approach to setting goals, developing strategy, budgeting and working in a client-agency relationship. Prerequisites: Full major status, MC 1313, 3343 or 3367. ( WI)
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2.00 Credits
A course designed to help writers divorce themselves from the creative process and function as editors of their own work and the work of others, focusing on meaning, accuracy, logic, language, sense, organization, style, and form appropriate to audience and medium. Prerequisites: Full major status, MC 1313.
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2.00 Credits
Study of advanced editing principles, including design and production skills for print and online material. Students will edit both copy and graphics and design publications. Prerequisite: Full-major status
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0.00 - 3.00 Credits
The study of the management of electronic media, including sales, federal regulation, and responsibilities to society, community and stockholders. Prerequisite: Full major status.
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0.00 - 3.00 Credits
Study of the principles and strategies of winning audiences for the electronic media: television radio, cable, satellite and the internet.
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0.00 - 5.00 Credits
Requires a minimum of 100 hours of off-campus experience, written contract with internship coordinator and portfolio of completed work. Students cannot gain more than three hours of credit for any combination of: MC 4130, 4230 and 4330. Prerequisites: 60 credit hours, full-major status, good academic standing and appropriate sequence coursework.
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0.00 - 10.00 Credits
Requires a minimum of 150 hours of off-campus experience, written contract with internship coordinator and portfolio of completed work. Students cannot gain more than three hours of credit for any combination of: MC 4130, 4230 and 4330. Prerequisites: 60 credit hours, full-major status, good academic standing and appropriate sequence coursework.
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0.00 - 3.00 Credits
A study of law governing print, advertising, electronic media and public relations. Prerequisites: Full major status, MC 1313.
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0.00 - 3.00 Credits
Students will study the development of mass media, advertising and public relations in the United States from 1690 to the present.
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