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BADM 376: Retail Merchandising II
3.00 Credits
Heritage University
Provide in-depth study of the economics of product development, design, consumer behavior for retailers, international issues in sourcing and multi-channel retailing. A power point presentation of a project requesting support for a new product line to be accepted by a major retailer will be required. Prerequisite: BADM 374. Offered Spring Semester.
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BADM 376 - Retail Merchandising II
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BADM 380: Management of Information Systems, M. I. S
4.00 Credits
Heritage University
Development of the concept of computer based information systems as applied to current business technical systems. Topics include knowledge of spreadsheet, relational database, presentation and word processing programs. Special focus will be on constructing macros and linking of information across the various programs. Prerequisite: permission of the program chair. Offered Fall Semester.
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BADM 380 - Management of Information Systems, M. I. S
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BADM 382A: Integrated Management Information Systems I
3.00 Credits
Heritage University
Advanced study of the use of word processing, spreadsheet, database, presentation, communication, and time management programs, including integration and linking between these files as well as commonly-utilized collaboration and web features. Emphasis on their use in the contemporary workplace. Prerequisite: CPSC 101 or equivalent. Offered Fall Semester.
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BADM 382A - Integrated Management Information Systems I
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BADM 382B: Integrated Management Information Systems II
3.00 Credits
Heritage University
Post-advanced study of the use of word processing, spreadsheet, database, and presentation programs, including integration and linking between these files as well as commonly-utilized collaboration and web features. Customization using Macros and Visual Basic for Applications (VBA) and XML also discussed. Emphasis on their use in the contemporary workplace. Prerequisite: BADM 384. Offered Fall Semester.
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BADM 382B - Integrated Management Information Systems II
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BADM 384: Developing Managerial Skills
3.00 Credits
Heritage University
This course focuses on management skills practice with emphasis on concepts and their behavior as applied to the workplace. Emphasis on general personal and inter-personal skills, self awareness, managing personal stress, problem solving, supportive communications, gaining power and influence, motivation, delegation and decision making, management conflict in group meetings. Responsibilities as a supervising manager including delegation of responsibilities will also be included. Case studies are a significant part of the course. Prerequisite: BADM 341W. Offered Spring and Summer Semester.
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BADM 384 - Developing Managerial Skills
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BADM 390W: Advanced Topic
3.00 - 6.00 Credits
Heritage University
Independent study of specialized subject matter in management. Topics vary, depending upon current interests and needs. May be repeated for credit with a new topic. Prerequisite: Permission of the program chair. Offered each semester.
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BADM 390W - Advanced Topic
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BADM 400: Conflict Management and Negotiation
3.00 Credits
Heritage University
Study of conflict in inter-personal, inter-group and intra-group situations: strategies of resolution, mediation, negotiation and case study applications that relate to the student's career field. Prerequisite: BADM 341W. Offered Fall Semester.
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BADM 400 - Conflict Management and Negotiation
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BADM 410: Marketing Research
3.00 Credits
Heritage University
This course analyzes methods that can be used to help satisfy marketing and business issues, such as planning strategy, problem-solving, pricing, or control. Students will be exposed to various marketing research techniques that are generally accepted in the industry today. Emphasis will be placed on understanding what issues can be addressed by marketing research, how to perform marketing research, and how to interpret and utilize the outcome obtained through market research. In general, marketing research delineates the information required to address an issue, designs the methods of collecting information, manages and implements the data gathering process, analyzes and interprets the results, and communicates the findings and their implementation. Each student shall complete several small projects. Offered TBA.
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BADM 410 - Marketing Research
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BADM 433: Consumer Behavior
3.00 Credits
Heritage University
An introduction to analysis of customer behavior in household and organizational markets, the consumer decision-making process and its implication for planning and marketing management. Prerequisite: BADM 373. Offered Spring Semester.
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BADM 433 - Consumer Behavior
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BADM 455W: Strategic Planning and Evaluation
3.00 Credits
Heritage University
Decision-making methods for managing various business cycles and environmental circumstances; analysis of objectives and development of personnel and programs into an integrated whole. Prerequisite: to be taken during student's final semester. Offered TBA.
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BADM 455W - Strategic Planning and Evaluation
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