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MGMT 4303: Industrial Labor Relations
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3.00 Credits
Paul Quinn College
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An analysis of the labor relations process, background of rights and responsibilities of labor and management , negotiation and administration of the labor agreement, collective bargaining issues, and emerging labor relations process. Prerequisite: MGMT 3314
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MGMT 4307: Managerial Economics
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3.00 Credits
Paul Quinn College
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A study of the individual firm apart from that of the entire industry. The topics include the pricing process, the nature of the market, changes in the prices of the agents of production by the individual firm, problems and policies of business planning, forecasting dynamics, conditions, and business risks. Prerequisite: MGMT 3314
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MGMT 4309: Topical Seminar
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3.00 Credits
Paul Quinn College
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Advanced topics in management/leadership and topics not adequately covered in the published curriculum. Prerequisite: Consent of the instructor.
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MGMT 4325: Internship in Management
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3.00 Credits
Paul Quinn College
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Supervised work experience in a business-related position with a public agency, private business, or organization.
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MKTG 3301: Principles of Marketing
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3.00 Credits
Paul Quinn College
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Principles and methods of marketing and analysis of market structure. Dynamic nature of American business studied, taking into consideration factors that produce changing business patterns. Prerequisite: BUSA 2301
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MKTG 3303: Retailing
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3.00 Credits
Paul Quinn College
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Fundamental operations of retail institutions. Consideration given to store location, merchandising, sales promotion, inventory control, and store organizations. Prerequisite: MKGT 3301
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MKTG 3304: Consumer Behavior
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3.00 Credits
Paul Quinn College
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Analysis of psychological, sociological, and cultural aspects of human behavior affecting Consumer's action in market place. Consumer purchase decision process analyzed. Prerequisite: MKGT 3301
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MKTG 3311: Marketing Communications Strategy
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3.00 Credits
Paul Quinn College
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Study of the fundamental principles of selling, the economic problems connected with personal selling and analysis of the product and the market, the interview, and building good will. Prerequisite: MKGT 3301
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MKTG 4301: Marketing Research
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3.00 Credits
Paul Quinn College
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Study of methods of collecting and analyzing information to be used in determining marketing strategy and making marketing decisions. Prerequisite: MKGT 3301
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MKTG 4302: Marketing Management
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3.00 Credits
Paul Quinn College
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Emphasis directed to forecasting, marketing analysis, cost analysis, communications, and selection of appropriate strategies. Prerequisite: MKGT 3301
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