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MRKG 1311: Principles Of Marketing
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)
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MRKG 1366: Practicum -Marketing/Marketing Management,General
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. A basic or intermediate type of non-health professions work-based instruction focusing on practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The emphasis is on practical work experience. Indirect supervision is provided by the work supervisor. A practicum may be paid or unpaid learning experience. (21 Ext.)
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MRKG 1366 - Practicum -Marketing/Marketing Management,General
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MRKG 1380: Cooperative Education - Business Marketing and Marketing Management
3.00 Credits
Dallas College Mountain View Campus
An intermediate or advanced course with lecture and work-based instruction that helps students gain practical experience in the discipline, enhance skills, and integrate knowledge. Indirect supervision is provided by the work supervisor while the lecture is provided by the college faculty or by other individuals under the supervision of the educational institution. Cooperative education may be a paid or unpaid learning experience. (1 Lec., 14 Ext.)
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MRKG 1380 - Cooperative Education - Business Marketing and Marketing Management
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MRKG 1381: Cooperative Education-Marketing/Marketing Management,General
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
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MRKG 1381 - Cooperative Education-Marketing/Marketing Management,General
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MRKG 1391: Special Topics in Business Marketing and Marketing Management
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.)
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MRKG 1391 - Special Topics in Business Marketing and Marketing Management
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MRKG 2312: e-Commerce
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Prerequisite: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs. Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)
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MRKG 2333: Principles of Selling
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
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MRKG 2333 - Principles of Selling
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MRKG 2348: Marketing Research and Strategies
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.)
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MRKG 2349: Advertising and Sales Promotion
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)
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MRKG 2349 - Advertising and Sales Promotion
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MRKG 2366: Practicum -Business Marketing and Marketing Management
3.00 Credits
Dallas College Mountain View Campus
This is a WECM Course Number. Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student's general and technical course of study. The guided external experiences may be paid or unpaid. (1 Lec., 20 Ext.)
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