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COMM 4360: Media Planning and Placement
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: COMM 3360 or consent of instructor. Advertising planning and placement with reference to audience segments and media sources.
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COMM 4361: Advertising Campaigns
3.00 Credits
University of Houston
Cr. 3. (2-3). Prerequisites: COMM 3361 and COMM 4360 or consent of instructor. Application of creative, media, and strategic advertising principles in developing a complete advertising campaign.
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COMM 4362: Rhetorical Strategies of Social and Political Campaigns
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: COMM 4331 or consent of instructor. The persuasive theories, strategies, and practices of selected contemporary campaigns, such as civil rights and problems of the community and environment.
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COMM 4364: Rhetoric and Criticism of Public Relations Discourse
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: six semester hours in public relations or consent of instructor. Critical examination of the rhetorical processes of public relations discourse.
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COMM 4365: Digital Public Relations and Advertising
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisites: COMM 3353 or equivalent skills and either COMM 3360 or 3368. Incorporation of the Internet into Public Relations and Integrated Marketing Communications. Advertising models, promotion activities, relationship marketing, research methodology, Web audience measurement and Internet user characteristics and behavior.
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COMM 4367: Issues Management
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: COMM 4331 or consent of instructor. Examines the communication strategies used by major organizations to influence public policies.
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COMM 4368: Public Relations Campaigns
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisites: COMM 3368 and COMM 3369 or consent of instructor. Public relations campaign strategies and case histories, including the design of a public relations program for selected clients.
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COMM 4370: Social Aspects of Film
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: three advanced hours in communication. An examination of the social context in which films are produced and exhibited including film censorship, audience attitudes and behavior, and content analysis.
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COMM 4371: Journalism as a Literary Form
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: consent of instructor. Analysis and practice of journalism as a contemporary literary form.
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COMM 4372: Media,Power,and Society
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: senior standing or consent of instructor. Critical studies in media as a social force in modern society.
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