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COMM 3352: Small Group Process
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: COMM 1331 or COMM 1302 or COMM 3356 , or consent of instructor. Principles of group dynamics with attention to problem-solving activities.
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COMM 3353: Information and Communication Technologies I
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisites: COMM 1301 and COMM 2320, or consent of instructor. Introduction to the Internet and basic transactions across the World Wide Web in the convergent mass communication computing environment. Explores the intersection and implications of information and communication technologies
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COMM 3355: Programming and Distribution in the Information Society
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: at least a C+ in COMM 2322. Survey of economic, legal, and logistical aspects of distributing radio, TV, and film programs using new technology.
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COMM 3356: Business and Professional Communication
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: junior standing. Intended for juniors and seniors in business and the professions. Communication activities in business and professional settings with emphasis on oral presentations, interviews, negotiations, and group processes.
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COMM 3359: Cable Communication
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: COMM 2350 and consent of instructor. History, significance, and current trends of cable communication.
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COMM 3360: Principles of Advertising
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: junior standing or consent of instructor. Advertising theories and techniques in business and related fields.
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COMM 3361: Advertising Copywriting
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: at least a C+ in COMM 2310. Techniques of writing and producing advertisements.
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COMM 3362: Broadcast and Cable Sales
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisites: COMM 3364 and COMM 3360. Concepts, theories, problems, and practices of sales for broadcast stations and cable systems. Includes research, media planning, applied ratings, role of representative firms, promotion, and client negotiation.
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COMM 3364: Principles of Broadcast Programming and Ratings
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisites: COMM 1301 or consent of instructor. Broadcast and cable programming strategies and use of ratings by the communications industry.
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COMM 3368: Principles of Public Relations
0.00 - 3.00 Credits
University of Houston
Cr. 3. (3-0). Prerequisite: junior standing or consent of instructor. Public relations theories and techniques in business, government, and the social services.
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