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Course Criteria
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3.00 Credits
A broad-based introduction to the principles and skills required for the management of expositions. Examination of the fundamental business philosophy of expositions and their position in the marketplace. An overview of the major issues in exposition management including needs assessment, budget strategies, site selection, floor plan development, contractor relationships, sales and marketing and related management issues. (2 Lec., 2 Lab.)
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3.00 Credits
Focus on planning and managing special events in the meeting planning area. An overview of the entire sequence of events from conceptual stage of the first meeting through completion of the event. Emphasis on technical planning skills including site selection, negotiating with suppliers, devising meeting specifications, preparing a budget, and working with facility staff to manage a successful event. (3 Lec.)
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3.00 Credits
An exploration of the hospitality industry with emphasis on history and development. Topics include food, beverage, and lodging management. (3 Lec.)
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3.00 Credits
Study of countries located in the Eastern Hemisphere including Europe, Asia, Africa, Middle East, Commonwealth of Independent States, Australia, and New Zealand. Emphasis on the culture, customs, climate, physical features, language, currency, tourist and specific seasonal attractions. In addition this course will include the study of tourism destinations including natural and man-made attractions in countries located in the Eastern Hemisphere. (3 Lec.)
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3.00 Credits
A study of marketing, sales techniques, promotions, and advertising theories as applied to the travel and tourism industry. Coverage of the marketing mix in travel, market segmentation, market planning, and the use of advertising and other communication techniques. Emphasis on buyer motivation, telephone sales techniques, profitable travel counseling, and the use of promotional material in selling travel. (3 Lec.)
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3.00 Credits
Identify the planning processes involved in developing tourism destinations in global, community, metropolitan, urban and rural settings. Create destination products and develop strategies to promote products to local and global audiences. This course may be repeated if topics and learning outcomes vary. (3 Lec.)
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4.00 Credits
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (4 Lec.)
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3.00 Credits
Overview of software products used to assist the industry professional in the fields of travel and tourism, meetings and hospitality. (2 Lec., 2 Lab.)
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3.00 Credits
Overview of the meetings and conventions industry and the various aspects and skills involved in planning and managing meetings and conventions. Emphasis on types of meetings, meeting markets, industry suppliers, budget and program planning, site selection and contract negotiations, registration and housing, food and beverage requirements, functions and meeting room setup, and audiovisual requirements. (3 Lec.)
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3.00 Credits
Application of general legal principles and statutory requirement for meetings, conventions and trade shows. Emphasis on ethical considerations to problems faced by meeting planners, hotels, and convention centers in the negotiation and implementation of agreements for meetings and similar events. In addition this course will cover legal issues for travel and suppliers. (3 Lec.)
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