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MKTG 3311: Salesmanship: Concepts and Practices
3.00 Credits
Texas A & M University-Corpus Christi
An introduction to professional salesmanship as a marketing tool. Emphasis is placed on the theory and application of the professional selling process. Prerequisite: Junior standing or above.
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MKTG 3311 - Salesmanship: Concepts and Practices
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MKTG 3311.3: sem.hrs.SALESMANSHIP:CONCEPTS AND PRACTICES
3.00 Credits
Texas A & M University-Corpus Christi
An introduction to professional salesmanship as a marketing tool. Emphasis is placed on the theory and application of the professional selling process. Prerequisite: Junior standing or above.
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MKTG 3311.3 - sem.hrs.SALESMANSHIP:CONCEPTS AND PRACTICES
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MKTG 3315: Promotional Strategy
3.00 Credits
Texas A & M University-Corpus Christi
The development and implementation of a coordinated and integrated promotional program. Emphasis is placed on the interrelationships among advertising, sales management, and sales promotion activities.
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MKTG 3315 - Promotional Strategy
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MKTG 3315.3: sem.hrs.PROMOTIONAL STRATEGY
3.00 Credits
Texas A & M University-Corpus Christi
The development and implementation of a coordinated and integrated promotional program. Emphasis is placed on the interrelationships among advertising, sales management, and sales promotion activities. Prerequisites: MKTG 3310 and Junior standing or above.
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MKTG 3315.3 - sem.hrs.PROMOTIONAL STRATEGY
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MKTG 3320: Basic Advertising
3.00 Credits
Texas A & M University-Corpus Christi
Advertising concepts and a critical analysis of commercial advertising practices. Students apply advertising concepts in projects such as case studies, campaign evaluations, and simulation exercises. Prerequisite: Junior standing or above.
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MKTG 3320 - Basic Advertising
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MKTG 3320.3: sem.hrs.BASIC ADVERTISING
3.00 Credits
Texas A & M University-Corpus Christi
Advertising concepts and a critical analysis of commercial advertising practices. Students apply advertising concepts in projects such as case studies, campaign evaluations, and simulation exercises. Prerequisite: Junior standing or above.
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MKTG 3320.3 - sem.hrs.BASIC ADVERTISING
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MKTG 3325: Guerrilla Marketing
3.00 Credits
Texas A & M University-Corpus Christi
Guerrilla marketing, as originally created by Jay Conrad Levinson, is an unconventional way of performing marketing activities (primarily promotion) on a very low budget. Students will learn the utilization and analysis of the small entrepreneurial organization, its products and services, the development of specific yet flexible marketing plans and activities, and the creation of practices, finances, and obligations associated with the marketing of smaller entrepreneurial firms. Factors inside and outside the firm are researched and analyzed as they affect successful guerrilla marketing decisions.
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MKTG 3325 - Guerrilla Marketing
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MKTG 3325.3: sem.hrs.GUERRILA MARKETING
3.00 Credits
Texas A & M University-Corpus Christi
Guerrilla marketing, as originally created by Jay Conrad Levinson, is an unconventional way of performing marketing activities (primarily promotion) on a very low budget. Students will learn the utilization and analysis of the small entrepreneurial organization, its products and services, the development of specific yet flexible marketing plans and activities, and the creation of practices, finances, and obligations associated with the marketing of smaller entrepreneurial firms. Factors inside and outside the firm are researched and analyzed as they affect successful guerrilla marketing decisions. Prerequisites: MKTG 3310, Junior standing or above and/or permission of the instructor for non-business majors.
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MKTG 3325.3 - sem.hrs.GUERRILA MARKETING
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MKTG 3330: Consumer Behavior
3.00 Credits
Texas A & M University-Corpus Christi
An examination of the psychological and social influences that affect consumer decision making. Emphasizes the development of marketing programs designed with behavioral considerations in mind.
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MKTG 3330 - Consumer Behavior
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MKTG 3330.3: sem.hrs.CONSUMER BEHAVIOR
3.00 Credits
Texas A & M University-Corpus Christi
An examination of the psychological and social influences that affect consumer decision making. Emphasizes the development of marketing programs designed with behavioral considerations in mind. Prerequisites: MKTG 3310 and Junior standing or above.
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MKTG 3330.3 - sem.hrs.CONSUMER BEHAVIOR
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