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Course Criteria
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3.00 Credits
Considers architecture of the store, layout, buying, pricing, display, sales promotion, stock control, and consumer services in general.
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3.00 Credits
A study of the international dimensions of American enterprise and the background of the international environment. Includes international trade concepts, cultural dynamics, business customs, multinational markets, development markets, and influence of political, legal, and geographic factors on international marketing.
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3.00 Credits
Marketing Analysis is the capstone marketing course for marketing majors. The purpose of the course is to help the student develop his/her ability to use the knowledge and analytical skills gained in other marketing and business courses. Emphasis will be on analysis and decision making utilizing a variety of cases and business situations.
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3.00 Credits
An advanced Marketing elective that addresses important branding decisions faced by an organization. The course provides the student with an increased understanding of the important issues in planning and evaluating branding strategies; the appropriate theories, models, and other tools to make better branding decisions; and a forum to apply these principles.
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3.00 Credits
4342 Sports Venue and Event MarketingPrerequisite(s): Consent of department chair and senior standing; not open to pre-business students. Instills the training and skills required to research, plan, schedule, organize, and market sporting events and sports venues. Provides logistics and the theoretical understanding needed to understand customers and effectively manage sporting events and facilities. Includes instruction related to managing vendor contracts, event promotion, and event management technology.
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3.00 Credits
Internships in music entertainment marketing are completed with organizations within the music, film, or theatre industry. Internships must involve marketing and/or sales activities, rather than production, engineering, or other staff support activities. Internships may be arranged with organizations associated with the Music Entertainment Marketing program or others with whom the student develops a relationship or contact. Additional information and requirements are available on the business school website (www.baylor.edu/business/marketing/me).
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3.00 Credits
Internship in sports marketing field; typically fulfilled in cooperation with the University's Athletic Department; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.
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3.00 Credits
Internship in sports marketing field; fulfilled in cooperation with either a professional sports team or corporate sports sponsor; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.
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3.00 Credits
Independent study under the direct supervision of a marketing department faculty member. Applications must be submitted and approved prior to registration.
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3.00 Credits
Role of marketing decision making in achieving corporate objectives; planning and implementing the marketing program; product research and development, distribution problems, promotional strategies, and pricing analysis. Attention will be given to the new marketing application of quantitative methods and the behavioral sciences.
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