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MRKG 1301: Customer Relations
3.00 Credits
Austin Community College District
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student. Skills: R Course Type: W
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MRKG 1302: Principles of Retailing
3.00 Credits
Austin Community College District
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that infl uence modern retailing. Skills: R Course Type: W
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MRKG 1311: Principles of Marketing
3.00 Credits
Austin Community College District
Introduction to basic marketing functions; identifi cation of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R Course Type: W
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MRKG 1313: Public Relations
3.00 Credits
Austin Community College District
Explorationof theories, techniques, and processes of public relations including means of infl uencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs. Skills: R Course Type: W
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MRKG 1391: Special Topics in Business Marketing And Marketing Management
3.00 Credits
Austin Community College District
Topics addressrecently identifi ed current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary. Offered in Fall. Skills: R Course Type: W
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MRKG 2312: e- Commerce
3.00 Credits
Austin Community College District
Explore electronitools utilized in marketing; focus on marketing communications in developing customer relationships. Skills: R Prerequisites: MRKG 1311. Course Type: W
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MRKG 2333: Principles of Selling
3.00 Credits
Austin Community College District
Overview of the selling process. Identifi cation of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople. Skills: R Course Type: W
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MRKG 2348: Marketing Research And Strategies
3.00 Credits
Austin Community College District
Designed toenhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. Skills: S Prerequisites: MATH 1332 or MATH 1342. Course Type: W
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MRKG 2349: Advertising And Sales Promotion
3.00 Credits
Austin Community College District
Introduction to theadvertising principles, practices, and multi- media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. Skills: R Course Type: W
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MRKG 2371: Consumer Behavior
3.00 Credits
Austin Community College District
Astudy of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the infl uence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively. Offered in Spring. Skills: R Course Type: W
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