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MGRL 185: Leadership
3.00 Credits
Vanderbilt University
Contemporary challenges in leading change in organizations and building effective management teams. The executive’s role in developing leadership skills among managers.
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MGRL 190: Principles of Marketing
3.00 Credits
Vanderbilt University
Analysis of marketing functions, activities, and institutions. Characteristics of markets, buying habits and motives, brand policies, channels of distribution, price determination, sales programs, and government regulations. Case studies and readings.
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MGRL 190 - Principles of Marketing
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MGRL 191: Advanced Marketing
3.00 Credits
Vanderbilt University
Processes, techniques, and theories of marketing, including branding, advertising, publicity, sales promotion, and marketing research. Team project, case studies, and readings. Offered on a graded basis only. Prerequisite: 190.
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MGRL 191 - Advanced Marketing
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MGRL 192: Creative Advertising
3.00 Credits
Vanderbilt University
Examination and practical application of the creative process in advertising; the creation of marketing campaigns, including the integration of various media. Prerequisite: 190.
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MGRL 192 - Creative Advertising
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MGRL 194: Survey of Entrepreneurship
3.00 Credits
Vanderbilt University
Entrepreneurship is the essence of free enterprise: new businesses give a market economy its vitality. This course prepares students for subsequent entrepreneurship courses, developing a common understanding of the phases of entrepreneurship and the business planning process.
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MGRL 194 - Survey of Entrepreneurship
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MGRL 195: Entrepreneurial Challenge
3.00 Credits
Vanderbilt University
Entrepreneurship and entrepreneurial skills, behavior, and thinking. Building a business plan. Resources and start-up financing, bootstrapping, angel financing, and venture capital. Managing and growing an enterprise. Entrepreneuring in large companies. Entrepreneurship in not-for-profit ventures and foundations. Offered on a graded basis only. Prerequisite: 194.
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MGRL 196: Entrepreneurship: The Business Planning Process
3.00 Credits
Vanderbilt University
Components and sequence of a successful business plan: business concept, marketing, and organizational plan. Prerequisite: 194 and FNEC 140.
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MGRL 196 - Entrepreneurship: The Business Planning Process
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MGRL 198: Corporate Strategy
3.00 Credits
Vanderbilt University
Examination of the issues and challenges facing corporate management. Responsibilities and interrelationships of functional areas including marketing, finance, operations, and R&D. Industry, competitor, and customer analysis. Design and implementation of corporate strategy. Informational and control systems. Interpersonal skills for effective teamwork. Prerequisite: FNEC 140.
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MGRL 198 - Corporate Strategy
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MGRL 235: Selected Topics in Managerial Studies
3.00 Credits
Vanderbilt University
May be repeated for credit more than once if there is no duplication in topic. Students may enroll in more than one section of this course each semester.
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MGRL 235 - Selected Topics in Managerial Studies
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MGRL 245: Independent Study in Managerial Studies
1.00 - 3.00 Credits
Vanderbilt University
A program of independent reading in consultation with an adviser. Written permission of an instructor and the program director required.
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MGRL 245 - Independent Study in Managerial Studies
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