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MKT 328: Principles of Marketing
3.00 Credits
Union University
Exploration of the role of marketing in a free enterprise system through the development, implementation, control, and evaluation of marketing strategies with emphasis on marketing models and concepts utilized in decision making.
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MKT 330: Consumer Behavior
3.00 Credits
Union University
Prerequisite: MKT 328. Individual and collective behavior patterns both inside and outside the marketplace, through the use of theoretical model building and empirical research findings. Emphasizes role of research in determining short-range and long-range strategies.
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MKT 350: Professional Selling
3.00 Credits
Union University
Prerequisite: MKT 328. The role of the sales professional within the marketing process. Emphasis on development of selling responsibilities, time and territory management, and interpersonal communication skills through role-plays. Includes analysis of the psychological basis of selling in both consumer and industrial markets.
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MKT 351: Retail Marketing
3.00 Credits
Union University
Prerequisite: MKT 328. Examination of the marketing mix within the retail environment. Analysis of retail strategy in merchandising, customer relations, and inventory control. Evaluation of retail site locations and store layouts.
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MKT 395-6-7: Special Studies
1.00 - 4.00 Credits
Union University
Upper-level group studies which do not appear in the regular departmental offerings.
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MKT 415: Poetry and Wisdom Literature of the Old Testament
3.00 Credits
Union University
Pre- or Corequisite: CHR 231. An intensive study of Hebrew poetry and wisdom literature as religious literature and as literary forms. An exegetical study of selected poetry and wisdom literature (Job, Psalms, Proverbs, and Ecclesiastes).
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MKT 416: Major Prophets
3.00 Credits
Union University
F-Odd Years Pre- or Corequisite: CHR 231. A study of the origin and development of Hebrew prophecy; an exegetical study of some of the major prophetic books of the Old Testament.
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MKT 419: Advertising and Promotion
3.00 Credits
Union University
Prerequisite: MKT 328. The economic and social roles of advertising in contemporary business. Emphasis on creation, implementation, and evaluation of campaigns through the analysis of creative processes, media resources, budgeting, and social responsibility.
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MKT 423: The Johannine Literature
3.00 Credits
Union University
Pre- or Corequisite: CHR 231. An intensive study of the Gospel of John and the Johannine Epistles.
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MKT 424: Marketing Research
3.00 Credits
Union University
Prerequisite: MKT 328 and MAT 114. Theories and techniques involved in marketing research. Emphasis upon research objectives and design, sample selection, instrument design, collection techniques and statistical analysis of data, computer applications, report writing for managerial use.
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