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MKT 4530: Consumer Behavior
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 (Principles of Marketing) or permission of instructor. This course provides a comprehensive interdisciplinary framework of consumer behavior concepts and processes. It further enables students to apply what is learned to market analysis, product/service design, strategy and control of marketing programs. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 4550: Business Marketing Management
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 . Study of business marketing management including industrial buying practices, governmental buying, business services, institutional marketing, modern purchasing practices, TQM decision making, and inventorying, particularly JIT. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 4620: Marketing Research
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 and ECON 3610 . Information systems and traditional research through text and cases. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 4730: Marketing Strategy
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 , BMGT 3510 , and two marketing courses beyond MKT 3400 . The role of the modern marketing manager in making marketing decisions and selecting strategies. Includes case studies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 4900: Special Topics in Marketing
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 and approval of the instructor. Selected current topics in marketing. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 5200: Basic Marketing
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Structure of markets, techniques and tools available to the marketing manager, motivation of buyers.
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MS 1000: Basic Physical Conditioning
1.00 Credits
Tennessee Technological University
Lab. 3. Credit 1. Physical Fitness Program to develop stamina, flexibility, coordination, speed, and upper body strength and to enhance lifestyle.
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MS 1001: Basic Physical Conditioning
1.00 Credits
Tennessee Technological University
Lab. 3. Credit 1. Physical Fitness Program to develop stamina, flexibility, coordination, speed, and upper body strength and to enhance lifestyle.
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MS 1010: Fundamental Concepts
2.00 Credits
Tennessee Technological University
Lec. 1. Lab. 1. Credit 2. Fundamental components of service as an officer. Addresses “life skills,” including fitness, communications theory, and interpersonal relationships.
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MS 1020: Basic Leadership
2.00 Credits
Tennessee Technological University
Lec. 1. Lab. 2. Credit 2. Builds upon previous semester and introduces problem-solving, critical thinking, leadership theory, followership, group interaction, goal setting, and feedback mechanisms.
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