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Course Criteria
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3.00 Credits
American labor history, structure and philosophy of contemporary unions, nature of collective bargaining, and dispute settlement. Prerequisite: BA 321
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3.00 Credits
A survey of health care systems in the United States, including hospitals and health networks, ambulatory care organizations, managed care organizations, longterm care networks, and public health systems. The course includes an overview of organizational structures, delivery systems, public policy, and issues related to access to healthcare.
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3.00 Credits
Designed to help students make ethical business decisions and analyze the implications of these decisions in an ever-changing business world. Topics covered include social responsibility, office ethics, corporate ethics, technology and ethics, communication and ethics, and business relationships and ethics. The case method of study will be used extensively.
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3.00 Credits
A study of the marketing concepts of products and services, distribution, promotion, and pricing for healthcare organizations. Topics include marketing planning, conducting marketing research, publicity, public relations, healthcare advertising, marketing communications, influencing healthcare consumer behavior, and customer relationship management.
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3.00 Credits
This course examines the marketing mix of product place, promotion, and price in the movement of goods and services from producers to consumers. Topics include market segmentation, consumer behavior, advertising, public relations, marketing research, e-marketing, and ethical decision-making in marketing.
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3.00 Credits
Analysis of operating policies, procedures, and managerial problems of multinational companies along with the various cultural diversities will be emphasized. Prerequisite: BA 321
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3.00 Credits
An examination of theory and research dealing with the behaviors of people in organizations. Topics covered include organizational culture, the socialization process, theories of motivation, communication, group dynamics, leadership, stress, personal power and politics. Prerequisite: BA 321. Also listed as PY 355
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3.00 Credits
A study of the role of money, institutions, and financial markets. Special emphasis is placed on examining central bank policies that target interest rates, money supply measures and banking regulations. How such polices are perceived and accepted by financial markets and bring about macroeconomic change to an economy are topics within the scope of this course. Prerequisite: BA/EC 251, 252. Also listed as EC 361.
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3.00 Credits
This course covers the topic of bank management and financial services. The role and functions of traditional banks and their competitors are analyzed. The course focuses on real world management actions, decisions, and problems. Prerequisites: BA/EC 251 and BA/EC 252
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3.00 Credits
This course is designed to provide a basic overview of the use and sale of real estate. Major topics include: appraisals, title and property insurance, real estate contracts, duties of sales agents and brokers, financing, investing, and government involvement in the real estate sector. A special emphasis will be given to Tennessee laws, licensing, and procedures.
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