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MKTG 3650: Strategic Sourcing and Purchasing
3.00 Credits
University of Memphis
Role of purchasing function within organization; purchasing process; procurement and commodity strategy; insourcing/outsourcing; supplies evaluation and selection; supplier management and development; global sourcing; cost and price analysis; negotiation; contract management; new product development.
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MKTG 4080: Marketing Research
3.00 Credits
University of Memphis
Research methods and procedures used in marketing to solve business problems; traditional and innovative research designs, sampling, data analysis, dissemination of results; applications of analytical techniques; hypothesis testing, regression, analysis of variance; database marketing, data mining research. PREREQUISITE: ISDS 3711 and MKTG 3010.
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MKTG 4230: Services Marketing
3.00 Credits
University of Memphis
Broadens and applies marketing concepts and techniques in services industries and compares to tangible goods marketing, all within the framework of total quality management.
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MKTG 4240: Relationship Marketing. .Implementation
3.00 Credits
University of Memphis
of a direct marketing program, including telemarketing, cataloging, direct mail, electronic media, and direct response advertising, and how it fits into overall marketing strategies. PREREQUISITE: MKTG 3010.
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MKTG 4410: Sales Management
3.00 Credits
University of Memphis
Sales management functions of recruiting and hiring, training and assimilating, planning, controlling and motivating, and sales analysis; role of personal selling in promotional mix and sales objectives of management. PREREQUISITE: MKTG 3010, 3410, and senior standing.
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MKTG 4411: Sales Internship
3.00 Credits
University of Memphis
Internship in sales or sales-related position in an organization to gain on-the-job experience in preparing for successful sales jobs or careers. Project to be approved and supervised by department faculty. Credit for course allowed only after acceptance of student's written report. PREREQUISITE: MKTG 3410, 2.5 overall GPA, and completion of 15 hours of upper division core.
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MKTG 4470: Negotiation Skills
3.00 Credits
University of Memphis
Emphasis on fundamental skills in negotiation across a variety of settings, including business, law, health care, and public administration; basics of both collaborative and competitive approaches, including planning tools and techniques; will address international focus.
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MKTG 4530: International Marketing
3.00 Credits
University of Memphis
Bases and promotion of foreign trade; international marketing organizations and methods; technical and financial features of international marketing. PREREQUISITE: MKTG 3010.
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MKTG 4570: Global Transportation,Tourism and Electronic Commerce
3.00 Credits
University of Memphis
Analysis of worldwide transportation of passengers, lodging industry and tourism destinations; electronic methods of tourism research; alternative distributions systems for purchase of travel related services. PREREQUISITE: MKTG 3010.
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MKTG 4901: Management of Marketing Strategies
3.00 Credits
University of Memphis
Comprehensive study of marketing strategies implementation; computer simulated case studies; projects developed for integration of marketing practice in contemporary business applications. Student should take in final semester. PREREQUISITE: MKTG 3012, 3140.
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