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MIS 4911: Internship in Management Information Systems
1.00 - 6.00 Credits
University of Memphis
Internship in business organization to gain on-the-job experience. Project approved and supervised by area faculty. Credit allowed only after acceptance of report. PREREQUISITE: 2.75 overall GPA and completed 15 hours in Upper Division core.
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MIS 4996: Senior Honors Thesis in Management Information Systems
3.00 Credits
University of Memphis
Independent research open only to those students enrolled in the honors program. Thesis supervised by area faculty member. PREREQUISITE: senior standing and permission of the Director of the College Honors Program.
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MKTG 3010: Principles of Marketing
3.00 Credits
University of Memphis
Comprehensive study of structure and functions of marketing system in the firm, economy, and society; analysis of target markets, environments, and managerial aspects of marketing practices.
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MKTG 3012: Consumer Behavior
3.00 Credits
University of Memphis
Why consumers behave as they do; psychological and sociological theories and principles applied to current marketing problems. PREREQUISITE: MKTG 3010.
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MKTG 3140: Advertising and Sales Promotion
3.00 Credits
University of Memphis
Introduction to field of advertising including agencies, media, layout, copy, typography; emphasis on various media associated with sales promotion and on need to coordinate entire promotional mix. PREREQUISITE: MKTG 3010.
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MKTG 3320: Retailing Fundamentals
3.00 Credits
University of Memphis
Changing concepts of retailing from management viewpoint; principles that underlie successful operation of enterprises distributing products and services to ultimate consumers. PREREQUISITE: MKTG 3010.
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MKTG 3410: Consultive Selling
3.00 Credits
University of Memphis
Basics of personal selling: preparation, personality development, communications, sales interview techniques, ethics, and career opportunities; selling skills developed via sales presentations, role playing, audio-visual self-observation, and use of sales aids.
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MKTG 3610: Introduction to Supply Chain Management
3.00 Credits
University of Memphis
Purchasing and supply management; operations management; transportation and logistics.
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MKTG 3620: Global Logistics Management
3.00 Credits
University of Memphis
Analysis of logistics activities, distribution network alternatives, and customer service aspects; evaluation of logistics procedures and strategies and their appropriateness to different industries. PREREQUISITE: MKTG 3610.
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MKTG 3630: Transportation Management
3.00 Credits
University of Memphis
Detailed analysis of freight traffic function within firm's logistics system; rate and classification systems, claim liability, shipping document procedures, carrier selection, and other aspects associated with organizing and operating traffic department. PREREQUISITE: MKTG 3610.
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