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Course Criteria
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3.00 Credits
Work in practical assignments at local media under supervision of qualified practitioners. NOTE: Students who have received credit for JOUR 4330, 4430 or 4630 may not receive credit for JOUR 4130. PREREQUISITE: permission of sequence coordinator. (S/U)
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3.00 Credits
Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy. PREREQUISITE: JOUR 3130 and 3526, or permission of instructor.
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3.00 Credits
Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. PREREQUISITE: JOUR 2121, 3300. COREQUISITE: JOUR 4327. [C]
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3.00 Credits
Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. NOTE: offered only in fall term. PREREQUISITE: JOUR 3300 and MKTG 3010.
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3.00 Credits
Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application. (Sp). PREREQUISITE: JOUR 3324, 4326, 4327, or permission of instructor. [W, I]
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3.00 Credits
Work under supervision of qualified practitioners in local advertising agency; advertising department of newspaper, television, or radio station; or company advertising department. NOTE: Students who have received credit for JOUR 4130, 4430 or 4630 may not receive credit for JOUR 4330. PREREQUISITE: permission of sequence coordinator. (S/U ).
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3.00 Credits
Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques. PREREQUISITE: JOUR 3400.
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3.00 Credits
Work experience as intern with public relations department or organization or on team project assigned by instructor; analysis of public relations plan and evaluation of results. NOTE: Students who have received credit for JOUR 4130, 4330 or 4630 may not receive credit for JOUR 4430. PREREQUISITE: JOUR 3400, 3410, and 3421, and permission of instructor. (S/U ).
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3.00 Credits
Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies. PREREQUISITE: JOUR 3400, 3421, 3410, JOUR 4420 recommended, or permission of instructor. [I]
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3.00 Credits
Creation of journalism/mass media organization World Wide Web sites including conceptualization, layout, and integration of traditional news and information products; theoretical and ethical issues involving mass media publishing content on the Internet including concepts of product placement and audience engagement with news, public relations, and advertising.
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