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HPRM 4320: Hospitality Services Marketing
3.00 Credits
University of Memphis
Principles and models of services marketing with focus on applications to hospitality services industry; expansion of traditional marketing mix variables into additional development of hospitality service concepts, marketing plans, and service quality assessments. PREREQUISITE: MKTG 3010.
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HPRM 4322: Advanced Food and Beverage Management
3.00 Credits
University of Memphis
Foundations of managing restaurants and associated beverage operations; planning and control procedures, human resources management, customer service, marketing strategies, and emerging technologies; relationship between food and beverage operations and overall hospitality organization. PREREQUISITE: MGMT 3110, MKTG 3010, or permission of department chair.
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HPRM 4331: Advanced Resort and Lodging Management
3.00 Credits
University of Memphis
Issues, theories, and best practices of resort and lodging industry. PREREQUISITE: HPRM 3330, MGMT 3110, 3510.
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HPRM 4340: Information Technology for Hospitality and Resort Management
3.00 Credits
University of Memphis
Framework for information technology, systems development methodologies, and strategic information systems planning; current issues relating to the hospitality industry; focus on using information technology in networked environment to achieve organizational goals and objectives.
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HPRM 4350: Properties Development and Planning
3.00 Credits
University of Memphis
Problems and opportunities inherent in developing and planning resort and hospitality facilities; sequence of property development, conceptual and space planning, design criteria, and construction management; establishing appropriate facilities requirements, understanding industry practices, and implementing properties decisions with integrated design, operations, financial and real estate framework.
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HPRM 4400: International Hospitality
3.00 Credits
University of Memphis
Issues, challenges and practices of global hospitality and tourism marketplace.
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HPRM 4401: Management of Tourism
3.00 Credits
University of Memphis
Tourism as a system; interaction of various parts of tourism; managers influence in tourism's success.
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HPRM 4600: Trends in Hospitality and Resort Management
3.00 Credits
University of Memphis
Current issues and challenges of global hospitality and tourism industry. PREREQUISITE: HPRM 4111, 4315, 4320, and senior standing.
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HPRM 4700: Integrative Leadership Challenge for the Hospitality Industry
3.00 Credits
University of Memphis
Capstone course integrating academic and experiential learning through service learning projects building on leadership skills. PREREQUISITE: HPRM 4111, 4315, 4320.
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HPRM 4910: Hospitality and Resort Management Problems
1.00 - 6.00 Credits
University of Memphis
Approved research projects with faculty supervision. PREREQUISITE: senior standing and permission of department chair.
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