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MCOM 441: Internet Marketing Communication
3.00 Credits
University of South Dakota
This intensive course is designed to teach students the design and programming skills necessary to create web pages and engage in Internet advertising and marketing. Students learn to use editing tools to write HTML codes, format texts and tables, create forms and banner ads, and implement interactive features on the web. Theories and practices involving Internet marketing and advertising will also be discussed Credits: 3
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MCOM 442: Integrated Marketing Communication
3.00 Credits
University of South Dakota
The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation. Prerequisites and Corequisites Course prerequisites: MCOM 371 and 342 and 400; or MCOM 341 and 342 and 400 Credits: 3
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MCOM 456: Multimedia Design/Development
3.00 Credits
University of South Dakota
An introduction to composing and constructing interactive multimedia programs. The course content is fit for use in news, corporate training, event promotion, instruction education, and entertainment applications. Students will use web design, newswriting, reporting, editing, video production and computer technologies. Prerequisites and Corequisites Course prerequisites: MCOM 161 and 331 and 334 and 338 Credits: 3
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MCOM 460: Corporate Media Applications
3.00 Credits
University of South Dakota
An applied activity and lecture course, students will study current trends of the integration of new and traditional media technology within the structure of corporate training, marketing, and public relations projects. The culminating activity for students will be the completion of an advanced corporate media project utilizing interactive media technology. Prerequisites and Corequisites Course prerequisite: MCOM 456 Credits: 3
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MCOM 471: Sales and Programming Strategies
3.00 Credits
University of South Dakota
A study of the concepts, practices and strategies of planning and executing the programming of radio, television and cable broadcast facilities. The students will investigate current trends in media programming as well as examine audience measurement techniques necessary for making effective programming decisions. Prerequisites and Corequisites Course prerequisite: MCOM 130 Credits: 3
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MCOM 472: Media Research and Planning
3.00 Credits
University of South Dakota
This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan. Credits: 3
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MCOM 472 - Media Research and Planning
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MCOM 474: Media Administration and Management
3.00 Credits
University of South Dakota
Business practices, newspaper, magazine, and broadcast management. Credits: 3
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MCOM 474 - Media Administration and Management
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MCOM 481: Mass Communication Theories
3.00 Credits
University of South Dakota
The study of the concepts, philosophies, principles and evolution of the theories of mass communication. Note Registration restriction: CMJ major or minor and senior standing Credits: 3
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MCOM 481 - Mass Communication Theories
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MCOM 483: Regulation of Electronic Media
3.00 Credits
University of South Dakota
Study of the rules and regulations of the Federal Communications Commission (FCC) and other authorities governing the operation of the electronic media. Study of the organization and functions of the FCC, its rule making process, enforcement practices, and punitive procedures. Prerequisites and Corequisites Course prerequisites: MCOM 130 Credits: 3
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MCOM 483 - Regulation of Electronic Media
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MCOM 489: Portfolio Production and Design
1.00 - 3.00 Credits
University of South Dakota
Planning, creation, and production of portfolios for a variety of purposes. Credits: 1-3
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MCOM 489 - Portfolio Production and Design
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