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MCOM 325: Introduction to Multiplatform Storytelling
3.00 Credits
University of South Dakota
This course provides students with an introduction to multimedia storytelling including the procedures and practices of composing and constructing audio, video, online, and interactive journalism applications. Prerequisites and Corequisites Prerequisite: MCOM 210 Credits: 3
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MCOM 325 - Introduction to Multiplatform Storytelling
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MCOM 330: Writing for Electronic Media
3.00 Credits
University of South Dakota
Preparation of continuities such as commercials, public service announcements, talks, interviews, drama, documentaries, and educational programs. Prerequisites and Corequisites Course prerequisites: ENGL 101 and SPCM 101 and MCOM 151 and ENGL 203 or equivalents and an advanced composition course Credits: 3
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MCOM 330 - Writing for Electronic Media
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MCOM 331: Video Production
3.00 Credits
University of South Dakota
Includes preparation and presentation of talks, interviews, discussion and extension and community services for broadcast. Prerequisites and Corequisites Course prerequisites: ENGL 101 and SPCM 101 and MCOM 151 and ENGL 203 or equivalents and an advanced composition course Credits: 3
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MCOM 331 - Video Production
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MCOM 334: Broadcast Newswriting and Reporting
3.00 Credits
University of South Dakota
Includes concepts, techniques and skills of gathering, writing, and editing material for broadcast stories including actualities, audio and video recordings, preparing copy for presentation, timing inserts and segments, and preparing broadcast news stories. Prerequisites and Corequisites Course prerequisites: ENG 101 and SPCM 101 and MCOM 151 and ENG 203 or equivalents and an advanced composition course and MCOM 221 and 331 and at least one of the following: MCOM 210 or 330 or 341 or 371 Credits: 3
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MCOM 334 - Broadcast Newswriting and Reporting
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MCOM 336: Feature Writing
3.00 Credits
University of South Dakota
Writing in-depth feature articles for publication is the focus of this class. It will provide advanced skills and techniques in reporting and writing human interest stories that appeal to a wide variety of audiences. Prerequisites and Corequisites Course prerequisite: MCOM 210 Credits: 3
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MCOM 336 - Feature Writing
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MCOM 338: Publications Editing and Design
3.00 Credits
University of South Dakota
Principles of editing and design for advertising materials and public relations publications. Includes advanced study and practical applications of form and content in the design and production of brochures, magazines, newsletters and web pages. Prerequisites and Corequisites Course prerequisites: MCOM 161 and one of the following: MCOM 210 or 330 or 341 or 371 Credits: 3
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MCOM 338 - Publications Editing and Design
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MCOM 341: Public Relations Writing
3.00 Credits
University of South Dakota
Preparation of material for use in public relations, including brochures, news releases and newsletters. Emphasizes writing and production at the professional level using desktop publishing methods. Prerequisites and Corequisites Course prerequisites: ENGL 101 and SPCM 101 and MCOM 151 and ENGL 203 or equivalents and an advanced composition course and MCOM 243 Credits: 3
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MCOM 341 - Public Relations Writing
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MCOM 342: Advertising and Public Relations Strategies
3.00 Credits
University of South Dakota
Provides students with a knowledge needed for making strategy decisions concerning writing, editing and designing effective communication messages for public, business and non-profit organizations. Prerequisites and Corequisites Course prerequisites: ENGL 101 and SPCM 101 and MCOM 151 and ENGL 203 or equivalents and an advanced composition course; MCOM 243 or 370 Credits: 3
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MCOM 342 - Advertising and Public Relations Strategies
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MCOM 370: Advertising Principles
3.00 Credits
University of South Dakota
Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication. Credits: 3
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MCOM 370 - Advertising Principles
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MCOM 371: Advertising Copy and Layout
3.00 Credits
University of South Dakota
Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media. Prerequisites and Corequisites Course prerequisites: ENG 101 and SPCM 101 and MCOM 151 and ENG 203 or equivalents and an advanced composition course and MCOM 161 and 370 Credits: 3
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MCOM 371 - Advertising Copy and Layout
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