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Course Criteria
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3.00 Credits
Prerequisites: JOUR 201 and junior standing. This course enables students to explore ethical challenges that arise within the various communication practices of contemporary media: journalism, public relations, advertising, documentary film, blogging and fictional programming. The course offers a grounding in moral reasoning and an understanding of professional ethics as an evolving response to changing social and industrial conditions in the media industries. Wasserman.
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3.00 Credits
Prerequisites: JOUR 253, or permission of the instructor, and junior standing. The principles and techniques of editing copy and producing publications for the print media and the World Wide Web, with emphasis on clarity of thought, legal and moral responsibilities, and effective communication. Extensive laboratory work. Attention is given to the latest computer-based production and editing applications, as students participate in producing prototype newspaper pages, the Rockbridge Report cablecast and website. Staff.
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3.00 Credits
Prerequisite: At least sophomore standing. Appropriate for majors and nonmajors. Opinion writing is growing in popularity and importance, though much of it is derivative and shrill. This course develops students’ ability to write opinion based on fact and reasoned argument across a range of genres, including editorial writing, column writing, criticism, and blogging. Currency in public affairs is emphasized along with building skills in persuasion, formulating coherent positions, developing voice and encouraging civil dialogue. The course is highly interactive and participatory. Hall.
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4.00 Credits
Prerequisite: JOUR 253 or 263, and junior or senior standing. The principles and techniques of developing and creating enterprising, heavily researched journalistic work for the mass media. Students produce in-depth work for newspapers, magazines, radio, television and the World Wide Web. Extensive group work is required. Richardson.
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3.00 Credits
Prerequisite: Permission of the instructor. Appropriate for nonmajors. The principles and techniques of developing and polishing long-form journalistic articles for print media. Extensive writing and reporting are required. Cumming.
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3.00 Credits
Prerequisite: JOUR 253 or 263. Preparation for leadership roles in electronic media. Extensive work in decision making and management in the newsroom through television news producing and Internet content construction. Somani.
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3.00 Credits
Prerequisite: JOUR 201. The principles and techniques involved in developing and creating enterprising longer-form journalistic work for a converged environment, principally television and the World Wide Web. Students research, write, and produce news and feature packages similar to those of network television news magazines for broadcast on the local cable-access channel. de Maria.
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3.00 Credits
Prerequisite: JOUR 201 or permission of the instructor. Reporting and writing techniques used by journalists who cover the world of business, focusing especially on companies and their employees and customers. Students develop competence in framing, researching, and writing articles in these areas. A part of the business journalism sequence; also appropriate as an elective for other journalism majors and for business majors. Luecke.
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3.00 Credits
Prerequisites: JOUR 201 and ECON 102, or permission of the instructor. Reporting and writing techniques used by journalists who cover the world of economics and business, focusing especially on the economy and financial markets. Students develop competence in framing, researching, and writing articles in these areas. A part of the business journalism sequence; also appropriate as an elective for other journalism majors and for business and economics majors. Luecke.
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4.00 Credits
Prerequisite: Junior standing. Appropriate for nonmajors. A seminar examining trends and challenges in media management, including a close examination of industry economics, changing reader and viewer habits, revenue and profit pressures, and labor and management issues unique to the news profession. Luecke.
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