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  • BUS 364: Cross-Cultural Issues in Marketing

    3.00 Credits
    Washington and Lee University

    Prerequisite: Either ANTH 101, 210, BUS 211 or 217. A study of cultural theories and their effects on a variety of international management and international marketing practices. The course uses extensive readings and discussions of various cross-cultural theories and methods of inquiry from the social sciences, general management, marketing, and consumer/organizational behavior literature. Emphasis is placed on understanding both the theoretical dimensions of culture and the impact these dimensions have on a variety of business activities. Students develop and lead seminar sessions and develop an in-depth research proposal applying their understanding of cultural theories to some unexplored phenomena within marketing, or another functional area of management. Readings, discussion, written project, and presentation. Straughan.
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  • BUS 365: Investments

    3.00 Credits
    Washington and Lee University

    Prerequisites: INTR 202 and BUS 221 or permission of the instructor. A study of investments and investment management from a practical and theoretical point of view, including the institutional and economic environment relevant to common stocks, preferred stocks, bonds, puts, calls, and commodity future contracts. These assets are studied in terms of the markets in which they are traded, governing regulations, taxes, valuation, risk, characteristic line, and construction of a portfolio. Capital market theory and the Markowitz portfolio model are explored. Text, readings, and projects. Schwartz.
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  • BUS 370: Integrated Marketing Communications

    3.00 Credits
    Washington and Lee University

    Prerequisites: At least junior standing and permission of the instructor. Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and generating demand stimulation. A project-oriented course with an emphasis on the strategic application of concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services. Bower.
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  • BUS 371: Creative Strategic Planning

    4.00 Credits
    Washington and Lee University

    Strategic planning (also called account or brand planning) is a philosophy of consumer research that fully incorporates the consumer in strategic developments. The course includes the types of qualitative techniques traditionally associated with social sciences (e.g., anthropology, sociology and psychology) in order to arrive at a brand (or other) strategy. The students must think creatively, independently, and interdependently as they apply the variety of research techniques, develop the strategic recommendations and present and defend both the research and recommendations. In addition to research techniques, students receive an orientation in relevant software (video editing, photo manipulation) and learn effective and persuasive presentation skills. The course is project-based, and the course culminates in the opportunity to present their work to the client (usually an advertising/marketing professional) for whom they’ve been working the course of the term. Bower.
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  • BUS 375: Strategic Management

    3.00 Credits
    Washington and Lee University

    Prerequisite: Senior standing. A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases. Garvis, Gibbs, Reiter.
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  • BUS 390: Supervised Study Abroad

    4.00 Credits
    Washington and Lee University

    Prerequisites: Permission of the instructor, other prerequisites as specified by the instructor, and approval of the International Education Committee. These upper-level courses cover topics of current interest in business administration for which international travel provides a unique opportunity for enhancing understanding. Emphasis changes from year to year and is announced well in advance of registration. Topic for Spring 2011: BUS 390: Supervised Study Abroad: Leadership and Cross-Cultural Management (4). Prerequisites: Permission of the instructor, other prerequisites as specified by the instructor, and approval of the International Education Committee. Topics of current interest in business administration for which international travel provides a unique opportunity for enhancing understanding. This course focuses on developing both leadership and cross-cultural management skills through immersing students in an intensive, leadership-rich, and culturally diverse environment. Guided by pre-trip lectures and readings on cross-cultural management, course participants live on a 50-foot bareboat yacht while travelling in the British Virgin Islands and the Leeward Islands. Students are required to adapt to their new and unfamiliar surroundings, both in terms of the vessel and the cultures visited. Students are required to assume many new roles and responsibilities on a daily basis. These responsibilities range from leading the crew as skipper, to utilizing newly developed navigational skills to plot the course to the next harbor and assure that the yacht arrives safely, to preparing and serving a meal to the crew. Students complete daily readings on leadership and discuss them with the crew once underway and maintain a daily log that applies the readings to their experience onboard. No prior sailing experience is required. Students engage with locals from a wide variety of cultures (British, French, Dutch, West Indian, Spanish) on a daily basis through a variety of planned activities, including shadowing leaders from various businesses in each port and interviewing local leaders to ascertain their perceptions on “leadership” and “cross-cultural management” issues. Shay
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  • BUS 401: Directed Individual Study

    1.00 Credits
    Washington and Lee University

    BUS 401 - Directed Individual Study Credits: 1 Prerequisites: Senior standing and permission of the instructor. The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration. Staff.
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  • BUS 402: Directed Individual Study

    2.00 Credits
    Washington and Lee University

    BUS 402 - Directed Individual Study Credits: 2 Prerequisites: Senior standing and permission of the instructor. The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration. Staff.
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  • BUS 403: Directed Individual Study

    3.00 Credits
    Washington and Lee University

    BUS 403 - Directed Individual Study Credits: 3 Prerequisites: Senior standing and permission of the instructor. The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Staff.
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  • BUS 406: Directed Individual Study

    6.00 Credits
    Washington and Lee University

    BUS 406 - Directed Individual Study Credits: 6 Prerequisites: Senior standing and permission of the instructor. The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Staff.
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