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  • BUS 304: Money, Power, and Lies

    4.00 Credits
    Washington and Lee University

    Prerequisite: At least junior standing. This course integrates material from the disciplines of business ethics and organizational behavior to examine the impact of psychological and social forces on the ability of individuals to act ethically in large organizations. Beginning with the era of the ENRON and Arthur Anderson scandals and continuing through the current financial crisis, the issue of unethical behavior in large organizations has grown more disturbing. The concern is not confined to the financial industry. For example, both NASA shuttle disasters have been used as case studies in ethics and groupthink. Off-shore work practices and CEO compensation have raised ethical questions in many large companies. Herbert.
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  • BUS 305: Seminar in International Business

    3.00 Credits
    Washington and Lee University

    BUS 305 - Seminar in International Business Credits: 3 Prerequisite: At least junior standing and permission of the instructor. Offered from time to time when interest is expressed and departmental resources permit.
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  • BUS 306: Seminar in Management Information Systems

    3.00 - 4.00 Credits
    Washington and Lee University

    BUS 306 - Seminar in Management Information Systems Credits: 3-4 Prerequisite: At least junior standing. Topics vary by term and instructor. Topic for Winter 2011: BUS 306: Seminar in Management Information Systems: Multimedia Design and Development (3). Prerequisite: At least junior standing or permission of the instructor. This course is an introduction to the study and creation of multimedia primarily for business. Students explore the steps used to plan and create interactive multimedia content that effectively target and deliver information to the right people. This is a hands-on, project oriented course with emphasis on the creation of media elements like audio, video, interactive programming, and design; with a focus on using Adobe Dreamweaver with emphasis on Cascading Style Sheets, Adobe Photoshop, Audacity, and Final Cut Express as the foundation for creating online multimedia. Ballenger. Topic for Fall 2010: BUS 306: Seminar in Management Information Systems: Multimedia Design and Development (3). Prerequisite: At least junior standing or permission of the instructor. This course is an introduction to the study and creation of multimedia primarily for business. Students explore the steps used to plan and create interactive multimedia content that effectively target and deliver information to the right people. This is a hands-on, project-oriented course with emphasis on the creation of media elements like audio, video, interactive programming, and design; with a focus on using Adobe Dreamweaver with emphasis on cascading style sheets, Adobe Photoshop, Audacity, and Final Cut Express as the foundation for creating online multimedia. Ballenger.
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  • BUS 310: Management Information Systems

    3.00 Credits
    Washington and Lee University

    Prerequisite: Junior standing. The objective is to build an understanding of the value and uses of information systems for business operations, management decision making, and strategic advantage. Topics include basic systems concepts and major roles of information systems; computer, telecommunications, and database management concepts; and management issues in the implementation of information systems, including international, security, and ethical considerations. Ballenger, Pratt.
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  • BUS 315: Database Management for Business

    3.00 Credits
    Washington and Lee University

    Not open to students who have received credit for CSCI 317. Prerequisite: At least junior standing. An introduction to the theories, concepts, features, and capabilities of database management systems in a business environment. This course provides a greater understanding of how to design, develop and access database-driven business applications and emphasizes the use of database-management systems in real-world business settings and how this technology can be applied effectively to solve business problems. In this project-oriented course, students acquire the skills to document, design, create, test, and access a fully functional Oracle business database application. No prior programming or application development experience is assumed. Ballenger.
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  • BUS 317: Data Mining for Sales, Marketing and Customer Relationship Management

    4.00 Credits
    Washington and Lee University

    Prerequisites: INTR 201 and 202 and at least junior standing. This course provides an introduction and overview to data mining as a means to understanding customers (existing and potential) in a broad sense, rather than focusing on underlying theory. Many organizations have a wealth of data residing in their databases. Business data mining is the process of collecting and turning this resource into business value. Basic data-mining methods have broad applications: market-basket analysis of scanner data, customer relationship management, churn analysis, direct marketing, fraud detection, click-stream web mining, personalization and recommendation systems, risk management, and credit scoring. The course provides hands-on experience in applying these techniques to practical real-world business problems using commercial data-mining software. Ballenger
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  • BUS 320: E-Commerce Management

    3.00 Credits
    Washington and Lee University

    Prerequisites: ECON 101 and 102 and at least junior standing. This course examines historical, entrepreneurial, strategic, social, and legal aspects of using the Internet for business purposes. Emphasis is on a managerial perspective, rather than a technical perspective, of e-commerce. Topics include Internet infrastructure, innovation, change, competition, intellectual property, and privacy. Case studies are used extensively, and students prepare written and oral case discussions and present collaborative research projects. Garvis.
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  • BUS 325: E-Commerce Development

    3.00 Credits
    Washington and Lee University

    Prerequisite: At least junior standing. An introduction to the benefits, capabilities and related information technologies which comprise the current state of ecommerce. This course provides a greater understanding of how to design, develop and implement e-commerce transaction-processing applications, such as dynamic Web page generation, interactive database updates, and virtual shopping carts. In this project-oriented course, students acquire the skills to design, create, test, and debug a fully functional, Web-based transaction processing e-commerce application. No prior programming or application development experience is assumed. Pratt.
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  • BUS 330: Global Human-Resource Management

    3.00 Credits
    Washington and Lee University

    Prerequisite: BUS 217. Human-resource management (HRM) is concerned with how to best attract, select, develop, and retain employees in organizations. This course examines HRM in the global context. Topics include employee selection, training, performance management, compensation, health, safety, and security, and termination. We focus on designing HRM practices in the context of the global social, legal, and technological environments. Dean.
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  • BUS 333: International Production and Operations Management

    4.00 Credits
    Washington and Lee University

    Prerequisite: INTR 202 or a relevant statistics or quantitative-methods courses. This is a course about “stuff” - how “stuff” is made, shipped, and used. More specifically, this course focuses on how executives, managers, and line workers manage manufacturing and related processes necessary to compete internationally. As such, this is an important course, since few students (or others) actually see or know how “stuff” is made anymore. More formally, this course examines international manufacturing and production operations in organizations. Applying a managerial approach, it is intended to introduce concepts such as project management, supply chain management, total quality management, lean systems, and operations strategy, all of which are necessary for an understanding of the international management of operations. Case analysis and manufacturing plant tours, supplemented by extensive use of classroom discussion and written work, are emphasized as a means of understanding the decisions faced in these operations settings. Garvis.
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