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MCOM 372: Advertising Media Strategies
3.00 Credits
South Dakota State University
Learn theory and fundamentals of evaluating advertising media. Analyze marketing variables, media characteristics, sources and strategies. Use computer planning models. Assigned range of planning problems and develop media plan within an integrated marketing framework. Credits: 3 Prerequisites: P, MCOM 370
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MCOM 372L: Advertising Media Strategies Studio
0.00 Credits
South Dakota State University
Hands-on application of advertising media strategies. Credits: 0 Prerequisites: P, written consent of instructor. Corequisites: Corequisite: MCOM 372.
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MCOM 375: Intermediate Media Production
2.00 Credits
South Dakota State University
Concepts, theories and technical skills of digital media production. Credits: 2 Corequisites: Corequisite course MCOM 375L.
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MCOM 375L: Intermediate Media Production
0.00 Credits
South Dakota State University
Credits: 0 Corequisites: Corequisite course MCOM 375.
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MCOM 405-505: Theories of Communications
3.00 Credits
South Dakota State University
Major theories of communication, including media and interpersonal communication. Credits: 3
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MCOM 405-505 - Theories of Communications
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MCOM 406-506: Public Opinion and Propaganda
3.00 Credits
South Dakota State University
Formation and measurement of public opinion; role of the media; propaganda techniques, agencies, theories. Credits: 3 Prerequisites: P, senior standing, consent.
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MCOM 410: Advanced Reporting
3.00 Credits
South Dakota State University
Political, scientific, and social issues in in-depth reporting for magazines and newspapers. Credits: 3
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MCOM 412: Advanced Editing Lab
1.00 Credits
South Dakota State University
Advanced editing and production Elective for all majors. Credits: 1
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MCOM 413-513: International Media
3.00 Credits
South Dakota State University
This course is a survey of international media systems, news and related issues, the role and characteristics of international journalists, and issues facing media around the world. Credits: 3
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MCOM 414: Computer Assisted Information Gathering
2.00 Credits
South Dakota State University
Use of computers to gather information online for journalists and to analyze data. Credits: 2 Corequisites: Corequisite course MCOM 414L.
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