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MKT 240: Advertising
3.00 Credits
Midlands Technical College
This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.
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MKT 245: Promotional Strategies
3.00 Credits
Midlands Technical College
This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries, and sales forces.
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MKT 260: Marketing Management
3.00 Credits
Midlands Technical College
This course is a study of the marketing system from the decision-maker's view, including how marketing strategies are planned and utilized in the market place.
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MKT 268: Marketing Research
3.00 Credits
Midlands Technical College
This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.
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MKT 268 - Marketing Research
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MKT 270: Internet Research and Marketin
3.00 Credits
Midlands Technical College
This course is a study of utilizing the internet for research and marketing. The course includes the use of analytical skills, database, searches, and organization/presentations.
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MKT 270 - Internet Research and Marketin
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MLT 102: Medical Lab Fundamentals
3.00 Credits
Midlands Technical College
This course introduces basic concepts and procedures in medical laboratory technology.
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MLT 102 - Medical Lab Fundamentals
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MLT 104: Basic Med Micro Biology
2.00 Credits
Midlands Technical College
This course introduces the study of basic concepts of medical microbiology.
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MLT 104 - Basic Med Micro Biology
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MLT 108: Urinalysis & Body Fluids
3.00 Credits
Midlands Technical College
This course introduces the routine analysis and clinical significance of urine and other body fluids.
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MLT 110: Hematology
4.00 Credits
Midlands Technical College
This course provides a study of the basic principles of hematology, including hemoglobins, hematocritc, white and red counts, and identification of blood cells.
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MLT 115: Immunology
3.00 Credits
Midlands Technical College
This course provides a study of the immune system, disease states, and the basic principles of immunological testing.
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MLT 115 - Immunology
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