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MKT 339: Marketing Communications
3.00 Credits
Francis Marion University
In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.
Prerequisite:
MKT 331
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MKT 430: Field Experience in Applied Marketing
3.00 Credits
Francis Marion University
Exposes students to the latest developments in the field of marketing. Emphasizes the role of a marketer as the organization's decision maker. Provides the students with interaction with professional business leaders and experience with the application of marketing theory
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MKT 432: Marketing Management
3.00 Credits
Francis Marion University
This course is designed to address the challenges of marketing in a rapidly changing environment. Emphasis is placed on analyzing the internal and external marketing environments to extract useful information from raw marketing data. Students will learn to apply knowledge and concepts of marketing, such as product differentiation, market segmentation, and marketing research, in the development of a marketing plan.
Prerequisite:
MKT 331 AND MKT 333
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MKT 440: International Marketing Strategy
3.00 Credits
Francis Marion University
Through the use of case analysis and computer simulation, students experience firsthand the complexity of making detailed marketing decisions in a competitively dynamic environment. Students assume responsibility for making decisions regarding prices, distribution, sales force management, and marketing research allocations. Emphasis is placed on integrating marketing research, corporate resources, and industry characteristics to respond to today's problems and to anticipate future problems and opportunities. Focus is on the global market.
Prerequisite:
MKT 335
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MKT 497: Special Studies
1.00 - 3.00 Credits
Francis Marion University
Open only to juniors and seniors with a grade point average of 3.0 or higher in their major courses. A maximum of three semester hours may be earned. All individual research projects are reviewed by three faculty members from two different disciplines.
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MLED 315: Methods of Instruction for Social Studies
3.00 Credits
Francis Marion University
This course is designed to prepare the prospective teacher of middle level students to teach social studies. The course will focus on content, methods, and materials. This course could require up to 15 field experience hours in a local public school. A current SLED background check must be received and approved by the FMU School of Education. Students should check the "News and Announcements" webpage for specific SLED background check deadlines: www.fmarion.edu/education/soenews/.
Prerequisite:
EDUC 311
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MLED 316: Methods of Instruction for Mathematics
3.00 Credits
Francis Marion University
This course focuses on the essential components of successful math instruction at the middle level grades: understanding modern mathematical practices, techniques, and current trends that are being used in today's elementary classrooms. This course could require up to 15 field experience hours in a local public school. A current SLED background check must be received and approved by the FMU School of Education. Students should check the "News and Announcements" webpage for specific SLED background check deadlines: www.fmarion.edu/education/soenews/.
Prerequisite:
EDUC 311
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MLED 317: Methods of Instruction in Science
3.00 Credits
Francis Marion University
This course focuses on the essential components of successful science instruction at the middle school level: science process skills, science curriculum, and selected instructional approaches. This course could require up to 15 field experience hours in a local public school. A current SLED background check must be received and approved by the FMU School of Education. Students should check the "News and Announcements" webpage for specific SLED background (check deadlines: www.fmarion.edu/education/soenews/.
Prerequisite:
EDUC 311
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MLED 422: Middle Level Curriculum and Organization
3.00 Credits
Francis Marion University
A study of school organization and curriculum developmentally appropriate for middle level students. Specific topics include interdisciplinary teaching teams, flexible grouping and scheduling, activity and advisory programs, and community building.
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MUSI 100: Chorus
1.00 Credits
Francis Marion University
Carries credit at the rate of one hour per semester (semesters need not be consecutive). Music of many style periods is rehearsed and performed. No more than three semester hours of ensemble music (Music 100, 120, 125, 130, 140, 150, 160, 180, and/or 190) may apply toward graduation requirements for non-majors.
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