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Course Criteria
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3.00 Credits
Prerequisite: Senior Standing This course requires that the student explore a research topic and report the findings in a manner determined by the instructor.
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3.00 Credits
Prerequisite: BUS 200 or Permission of Instructor This course is concerned with the functions of the marketing process, channels of distribution, role of the middleman and the relationship between producer and consumer. A marketing survey is required.
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3.00 Credits
Prerequisite: MKT 341 In this course you will examine the history of the Internet and its influence on E-Commerce; the validity of E-Commerce, and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffing issues; planning; metric identification techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers. After completing this course, students will be able to outline how information flows between E-Commerce systems using the Simple Information Flow model and examine the types of E-Commerce activities that are part of the E-Commerce world.
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3.00 Credits
Prerequisite: MKT 341 This course examines how marketing managers research, communicate, price and distribute product and service offerings to profitably satisfy targeted customer segments in a dynamically changing global environment. The major objective of this course is to develop the knowledge and skills necessary to formulate, implement and control marketing strategies, within the context of the external international environment and the firm. A supplement to that objective is to continue to develop interpersonal, communication and teamwork skills to facilitate the main objective on the job. The class is based on theory with a significant commitment to practice.
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3.00 Credits
Prerequisite: MKT 341 This course is a study of advertising principles with practical application to retailing. Emphasis is given to different types of advertising media and their applications to various uses in business.
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3.00 Credits
Prerequisite: MKT 341 This course is a study of consumer behavior patterns with emphasis on the implication for marketing analysis and executive action are studied.
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1.00 Credits
MSC 111L LEADERSHIP LAB This course covers principles of leadership, introduction to Army ROTC, individual skills, and Army organization. Students will receive skill-based instruction of a technical nature and be required to demonstrate proficiency in these skills. This is the first course offered in the basic program for ROTC cadets. A student must simply enroll to attend this course. This course entails one hour of lecture, five physical fitness training sessions and two hours of leadership laboratory per week.
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1.00 Credits
MSC 112L LEADERSHIP LAB This course is designed to introduce the "life skills" of decision-making, leadership and problem solving. The course will help students become effective leaders and managers, whether they serve in the military or assume civilian leadership positions. Topics addressed include critical thinking, problem solving, and problem feedback. Classes are taught in large group or seminar format.
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2.00 Credits
Prerequisites: MSC 111, 112, unless taking MSC 111 concurrently This course emphasizes instruction in the principles of map reading and land navigation. Subject matter includes marginal MAP data, topographic and military symbols; map scales; terrain for MSC and contours; map orientation, resection and intersection; and compass use. Instruction includes one mandatory weekend land navigation training exercise to be conducted at Fort Jackson. This course also covers an introduction to the principles of war and includes a writing requirement. Leadership Laboratory Training (Drill) provides practical application of map reading and land navigation as well as continued emphasis on leadership development.
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2.00 Credits
Prerequisites: MSC 111, 112 and 221 This course provides training in military skills, weapons, squad tactics, and effective military writing as well as formal feedback, exhibited leadership ability and use of the leadership assessment program. Leadership Laboratory Training (Drill) places emphasis on leadership and confidence development and prepares the student for entering the advanced course program as a junior.
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