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Course Criteria
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3.00 Credits
Global issues that confront today's international marketers are addressed. Concepts relevant to all international marketers are presented, regardless of the extent of their international involvement. 3 credit hours. Prerequisite: MKT 301. Offered fall and spring.
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3.00 Credits
The role of marketing information as the basis for decision making is studied, including the cost and value of information, research design and instrumentation, data analysis, and forecasting. Problem-solving exercises are included. 3 credit hours. Prerequisite: MGT 249 and MKT 301. Offered fall and spring.
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3.00 Credits
The marketing environment, consumer behavior, and market segmentation is studied. Emphasis is on understanding the turbulent environment surrounding the marketing decision maker. 3 credit hours. Prerequisite: MKT 301. Offered fall and spring.
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3.00 Credits
Basic promotional tools available to the marketing manager are studied: advertising, sales promotion, personal selling, and publicity. 3 credit hours. Prerequisite: MKT 301. Offered spring.
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3.00 Credits
The integration of critical issues, processes, and techniques of the managerial function as it relates to retailing is analyzed. Emphasis is on the strategic aspects of retailing and the managerial planning required to meet objectives. 3 credit hours. Prerequisite: MKT 301. Offered fall.
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3.00 Credits
The key processes of modern advertising practice are studied. Students cannot receive credit for both Communications 338 and Marketing 338. (Formerly Marketing 438.) 3 credit hours. Prerequisite: MKT 301. Offered spring.
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3.00 Credits
Focus is on personal selling, a subset of the promotional element of marketing strategy, which involves face-to-face relationships, personal influence, and complex communication processes. (Formerly Sales Management.) 3 credit hours. Prerequisite: MKT 301. Offered fall.
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3.00 Credits
Emphasis is on design and management of activities along the supply chain, from purchasing and materials management to distribution and transportation systems. Students cannot receive credit for both Management 347 and Marketing 347. (Formerly Marketing 344.) 3 credit hours. Prerequisite: MGT 301 and MKT 301. Offered as needed.
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3.00 Credits
This is a capstone course in marketing designed to integrate the marketing functions of product, price, channels, and promotion with the concepts of strategic planning. Emphasis is on the relevance of this integration to marketing. 3 credit hours. Prerequisite: MKT 301, 329, 333, 334, and one additional 300-level marketing course. Offered spring.
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1.00 Credits
Students are assigned to a business, an industrial organization, or a not-for-profit organization and supervised by a mentor. Students receive 1 credit hour for every four hours of work. A two-hour biweekly seminar is included. 3 C9 credit hours. Prerequisite: junior standing, a major or minor in a School of Management program, and consent of internship director and appropriate faculty member. Offered fall, spring, summer. Prior to enrolling in any mathematics course above 120, all students must have completed the College Mathematics Requirement.
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