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MGT 455: Strategic Operations Management
3.00 Credits
Rhode Island College
Emphasis is on the strategic integration of operations across functional areas to achieve sustainable competitive advantage in manufacturing and service organizations. 3 credit hours. Prerequisite: MGT 301 and 348. Offered as needed.
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MGT 461: Seminar in Strategic Management
3.00 Credits
Rhode Island College
Focus is on the formulation and implementation of organizational strategies and policies. The case method is used in integrating material from other management and economics courses. (Formerly Seminar in Managerial Policy.) 3 credit hours. Prerequisite: satisfactory completion of all other departmental required and cognate courses, and 102 credit hours of undergraduate courses. Offered fall and spring.
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MGT 467: Directed Internship
1.00 Credits
Rhode Island College
Students are assigned to a business, an industrial organization, or a not-for-profit organization and supervised by a mentor. They receive 1 credit hour for every four hours of work they do. A two-hour biweekly seminar is included. 3 C9 credit hours. Prerequisite: junior standing, a major or minor in a School of Management program, and consent of internship director and appropriate faculty member. Offered fall, spring, summer.
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MGT 490: Directed Study
3.00 Credits
Rhode Island College
The student selects a topic and undertakes concentrated research under the supervision of a faculty advisor. 3 credit hours. Prerequisite: consent of department chair. Offered as needed.
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MGT 490 - Directed Study
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MKT 301: Introduction to Marketing
3.00 Credits
Rhode Island College
This is an examination of the role of marketing in society, consumer behavior, product management, pricing, distribution, and promotion. 3 credit hours. Prerequisite: completion of at least 45 college credits. Offered fall, spring, summer.
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MKT 310: Product Design and Development
3.00 Credits
Rhode Island College
The new product development process, from idea generation to launch, is explored. 3 credit hours. Prerequisite: MKT 301. Offered as needed.
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MKT 310 - Product Design and Development
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MKT 315: Marketing Creativity
3.00 Credits
Rhode Island College
Creative marketing applications to new products, services, promotions, and distribution are explored. Each student is expected to develop a novel prototype in at least one of these areas. 3 credit hours. Prerequisite: MKT 301. Offered fall and spring.
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MKT 320: Business Marketing
3.00 Credits
Rhode Island College
This is an integrated study of the theory and practice of industrial marketing. Similarities between consumer-goods and industrial-goods marketing are highlighted and analysis is made of decisions involving industrial marketing. 3 credit hours. Prerequisite: MKT 301. Offered spring.
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MKT 320 - Business Marketing
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MKT 322: Services Marketing
3.00 Credits
Rhode Island College
Services marketing is studied, with emphasis on the difference between services and manufacturing industries and on the development of marketing strategies for more effective competition in different types of service businesses. 3 credit hours. Prerequisite: MKT 301. Offered fall.
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MKT 322 - Services Marketing
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MKT 323: Direct Marketing
3.00 Credits
Rhode Island College
Direct marketing strategy and techniques are introduced. Topics include databases, electronic media, direct mail, catalogs, direct response advertising, telemarketing, and the role of direct marketing in the marketing mix. 3 credit hours. Prerequisite: MKT 301. Offered spring.
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