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Course Criteria
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisite: MASC 101 or 290, or permission of instructor. Examines historical and contemporary issues associated with the presence and portrayal of selected minorities in/by mainstream mass media in the United States. Primary emphasis is placed on the examination of African Americans and Hispanic Americans. Asian Americans, Native Americans and women also are covered.
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3.00 Credits
Semester course; 9 laboratory hours. 3 credits. Prerequisite: MASC 303. To register, students must complete an application and submit writing samples for approval by the Capital News Service director. For mass communications majors only. In this intensive course, advanced journalism students cover state government and politics, including the Virginia General Assembly, the governor, regulatory agencies and elections. Students produce content for publication in statewide community newspapers and other media. Strong emphasis on fast-paced deadlines.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 398 and 399. For mass communications majors only. Designing advertising strategies that touch the target audience and engage them in the brand. Students learn to understand the research, the consumer, the competition and the client's brand so that they can develop a strong communication strategy. This is an advanced study of the strategic side of advertising.
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3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: creative advertising concentration: MASC 392 and 394; strategic advertising concentration: MASC 398 and 399. For mass communications majors only. Intensive study in the planning and preparation of advertising campaigns. Students develop complete advertising plans including research, media and creative strategies, sales promotion plans and merchandising plans.
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3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisite: MASC 300 or permission of instructor. For mass communications majors only. Students will receive an introduction to the processes, principles and tools of Web site design, development and production. The course will focus on the development of strong interactive interfaces, animation, graphic images, text, and functional site design and organization. In this hands-on, computerbased course, students will design and develop a comprehensive site and launch it to the Internet. Increasing the students' knowledge of design principles and technical skills with Web development tools will be emphasized.
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3.00 Credits
Semester course; variable hours. 1, 2 or 3 credits per semester. Maximum total 3 credits. Prerequisites: MASC 101 and 203 and permission of instructor. For mass communications majors and media studies minors only. An intensive study of a specialized field of mass communications.
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3.00 Credits
Semester course; variable hours. Variable credit. Maximum of 3 credits per semester; maximum total of 6 credits for all independent study courses. Prerequisites: MASC 101 and MASC 203. Open generally to students of only junior and senior standing who have completed at least 12 credits in mass communications. To register, a student must write a proposal and have it approved by the student's adviser, supervising instructor and school director or assistant director. For mass communications majors only. The course is designed for students who wish to study subject matter not offered elsewhere in the mass communications' curriculum.
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3.00 Credits
Semester course; variable hours. 1, 2 or 3 credits per semester. Maximum total 3 credits toward graduation. Prerequisites: MASC 101, MASC 203, and permission of faculty member and of internship coordinator. For mass communications majors only. Selected students will receive on-the-job training under the supervision of an instructor and the employer. Internships are available in newspapers, magazines, public relations, advertising, radio and television.
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1.00 Credits
Semester course; 1 lecture hour. 1 credit. Must be taken once with one of the following courses as a preor corequisite: MASC 362, 403, 404, 461, 465 or 475, or requires permission of instructor. For mass communications majors only. This intensive seminar is for senior broadcast and print journalism students. Includes examination of issues such as multimedia story planning and storytelling, visual presentation and design, newsroom leadership and culture, trends in media consolidation, and copyright and other legal issues that cross media platforms. Students will produce a multiple-media news story or package that will be published through one or more venues available in the School of Mass Communications.
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3.00 Credits
Semester course; 2 lecture and 3 laboratory hours. 3 credits. Prerequisites: MASC 302, 303, 363, 365 and 366. For mass communications majors only. This capstone course requires students to produce stories simultaneously on multiple platforms -- broadcast, print and Web -- in conjunction with a local newsroom. Students will plan, research and report news stories for a converged media platform and produce multimedia content to supplement these stories. Students registering for CMSC 201 or 255, MATH 131, 141, 151, 200, 211 or 300, or STAT 208 or 210 must place into these courses either from receiving VCU credit for the stated prerequisite courses (for instance, MATH 151 is a stated prerequisite course for MATH 200) or from a satisfactory score (within a 39-month period immediately preceding the beginning of the course) on the VCU Mathematics Placement Test. For students entering VCU after July 1, 2005, placement into MATH 141 also may be achieved with a satisfactory combination of high school grade point average and SAT mathematics score.
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