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Course Criteria
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101, MASC 203, MASC 323, MASC 333, MASC 335 and MASC 425. For mass communications majors only. Application of public relations theory and methods in the preparation of a plan for a public relations campaign. Special attention to the planning process including issues analysis, and application of public relations and research methods.
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3.00 Credits
Semester course; 3 lecture hours. 3-3 credits. Prerequisites: MASC 392 and 394. For mass communications majors only. An advanced, intensive study of advertising style, forming one's own sense of style and the creative process. Emphasizing strategic and creative development of advertising campaigns. Students will conceptualize advertising campaigns, execute digitally produced, comprehensive advertisements and campaign materials, and assemble a final portfolio. Culminates in a formal portfolio review with professionals from the advertising industry.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisite: MASC 450. For mass communications majors only. An advanced, intensive study of inventiveness in the creative process. Emphasis on strategic and creative development of advertising campaigns that builds on what students learned about advertising style in MASC 450. Prepares students for post-graduate work or study. Students will conceptualize and produce advertising campaigns and assemble a final portfolio. Culminates in a formal portfolio review with professionals from the advertising industry.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 398, 399 and 6 additional credits of MASC electives. For mass communications majors only. Application and demonstration of inspiration, innovation, advertising knowledge and skills. Designed to help students in the strategic concentration compile a strong, comprehensive body of work used in brand communications. Students will develop competence in evaluating communication concepts, market situations and client and agency concerns.
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3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: MASC 363, MASC 365 and MASC 366, or permission of instructor. MASC 464 may be taken concurrently with the instructor's permission. Corequisite: MASC 462. For mass communications majors only. An examination of documentary concepts through analysis of radio, television and film documentaries. The course will center on the development, writing and production of a documentary in the medium (audio or video) of the student's choice.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101, 203 and 366. For mass communications majors only. Examination of theoretical, technical and practical use of photography in communications and reporting, along with theories and legal guidelines of photojournalism. Training in news photography (both still and video) and its application in converged media. Students must have their own manually operable 35 mm film or digital (minimum 3.2 megapixels) single lens reflex cameras with at least a 50 mm lens or a zoom lens capable of 50 mm shooting. Students will use departmental video cameras.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101, 203, 363 and 365. For mass communications majors only. Radio practicum. Using the university and city of Richmond as their classroom, students will report, write and produce radio news stories. Studio and remote equipment will be utilized to create professional-caliber projects.
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3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: MASC 363, 365 and 366. Corequisite: MASC 415. For mass communications majors only. Television news practicum. Using the university and the city of Richmond as their classroom, students will report, write and produce television news stories. Electronic newsgathering and editing equipment will be utilized to create professionalcaliber projects.
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3.00 Credits
Semester course; 1 lecture and 4 laboratory hours. 3 credits. May be repeated once for a total of 6 credits. Prerequisite: MASC 363. Corequisite: MASC 466. For mass communications majors only. Concentrates on developing on-air skills in radio and television studio and field situations. Emphasizes journalistic principles in delivery of news, public affairs, editorial and interviews. Grammar, diction and broadcast writing are stressed.
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1.00 Credits
Semester course; 2 laboratory hours. 1 credit. May be repeated for up to 3 credits. For mass communications majors only, or by permission of instructor. Instruction and practice in basic television or studio production. Supports the production of the television broadcast journalism programming created by students within the broadcast journalism concentration.
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