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Course Criteria
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3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: MASC 333 and SPCH 321. For mass communications majors only. Instruction and practice in public relations writing styles including speeches, public service announcements and Web writing. Practice in production of broadcast and computer-based materials for public relations, oral presentations, and special events planning and implementation.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 303 or MASC 363, or permission of instructor. For mass communications majors only. Practice in preparing articles and features for newspapers and magazines. Emphasis is on creative journalistic writing and development of writing skills.
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3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: MASC 101 or MASC 151, or permission of instructor. This interdisciplinary course, explores the media's role in covering cultural, political, religious and other issues in the Middle East. Students will examine the role and impact of the media in both the United States and Middle East in shaping global and regional public opinion. Using webcam and online technology, VCU students will discuss cross-cultural perspectives with students from the other U.S. universities and universities in the Middle East.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101 and 203. For mass communications majors and media studies minors only. An examination of the regulatory, technical, economic and creative foundations of print, broadcast and Web-based journalism. Historical, contemporary and ethical issues are also addressed.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101 and MASC 203. Corequisites: MASC 365 and MASC 366. For mass communications majors only. Students will concentrate on developing news writing and reporting skills for television and radio. Course work will include weekly writing assignments and the production of broadcast-quality radio and television stories. Knowledge of current events is essential.
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1.00 Credits
Semester course; 3 laboratory hours. 1 credit. Prerequisites: MASC 101 and MASC 203. Corequisites: MASC 363 and MASC 366. For mass communications majors only. Students will learn the purpose, function and execution of basic techniques of audio field and studio production operations. Emphasis will be placed on the production of broadcast-quality audition tapes. Fieldwork production, remote production and live production, along with audio editing, also will be covered.
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1.00 Credits
Semester course; 3 laboratory hours. 1 credit. Prerequisites: MASC 101 and MASC 203. Corequisites: MASC 363 and MASC 365. For mass communications majors only. Students will learn the purpose, function and execution of basic techniques of television and video field production, including nonlinear editing. Also covers studio operations as they relate to broadcast news. Emphasis will be placed on the production of broadcast-quality news video.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101 and 201. For mass communications majors and media studies minors only. A foundation survey, from prehistoric to present day. What is advertising? How did it get to be that way and what might it become? Advertising's place in society through several eras, with emphasis on U.S. advertising history, but attention also paid to the role of advertising in other countries. An overview of the creation of the ad agency, a summary of its parts, an explanation of its workings and its place in society. Understanding advertising as practiced from various viewpoints including the agency, public, clients and social and political groups.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 204 and 380. For mass communications majors only. Explores the practitioner-oriented approach to the creation, preparation and evaluation of advertising, branding and communications. Views great advertising from the perspective of integrated marketing communication and utilizes case studies of advertising and branding campaigns for some of the world's best-known brands.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 204 and 380. For mass communications majors only. Focuses on excelling in the business aspects of advertising, branding and communications. To understand an advertising client's business needs, one must understand how the client does business. Students will learn about advertising from within the context of marketing, business and commerce.
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