|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisite: MASC 101 or permission of school. Examination and analysis of contemporary issues and problems in conventional and new media. The philosophical foundation and principles of ethical decision making are explored. Critical and unresolved issues are discussed within the legal and ethical framework of modern mass media practice. Students are required to design and justify resolutions to the issues and present defenses for the resolution proposals.
-
3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: MASC 101 and 201. For mass communications majors and media studies minors only. Examines the functions of visual and graphic communication in the print and electronic media. Focuses on mastery of graphics software and basic design principles used in advertising. Students gain hands-on experience with state-of-the-art computer graphics and layout programs.
-
3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: MASC 101 and 203. For mass communications majors and media studies minors only. Examines the functions of visual and graphic communication in the print and electronic media. Focuses on creative typographic and layout design principles and integrates practice in editing, graphic creation, digital-image manipulation and professional publishing. Students gain hands-on experience with state-of-the-art computer graphics and layout programs used in newspaper and magazine journalism. (May not be taken if student has taken MASC 300 or 334.)
-
4.00 Credits
Semester course; 2 lecture and 4 laboratory hours. 4 credits. Prerequisites: MASC 101 and 203. For mass communications majors only. Examines how to report and present news on the Internet. Students learn the theories and skills for offering news online using text, photos, audio and video, and how to develop interactive elements to engage Web site visitors. Students will produce content, including a multimedia package, for a Web site.
-
3.00 Credits
Semester course; 2 lecture and 3 laboratory hours. 3 credits. Prerequisites: MASC 101 and 203. For mass communications majors only. Detailed study in gathering and reporting facts for assigned beats and other reporting, with emphasis on clarity and maturity of writing. The intent is to build skills in interviewing, to provide practice in writing general news and features and to prepare for entry-level reporting assignments.
-
3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Prerequisites: MASC 101, 203 and 301; corequisite: MASC 306. For mass communications majors only. Instruction and practice in basic newspaper and online editing with a focus on practical experience in editing local and news service copy for publication. Includes emphasis on headline writing, development of news judgment, accuracy and fairness while exposing students to legal problems confronting a copy editor. Some attention will be paid to layout and design for newspapers and online.
-
1.00 Credits
Semester course; 2 laboratory hours. 1 credit. Prerequisites: MASC 101 and 203; corequisite MASC 305. For mass communications majors only. Focuses on graphics and design concepts and applications that are practiced in the news industry and that are specialized to print, broadcast, online and magazine publishing. The goal is to prepare students to conceptualize and design graphic elements for text and the Web. Students will generate ideas for "best practice" news design, using new and traditional strategies, and will publish graphics material in multimedia formats.
-
3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101 and 203. For mass communications majors and media studies minors only. Study of public relations principles and practices, including analysis of tools, media, ethical responsibilities and emerging technologies. Special attention to the theory and research literature on rational and ethical persuasion.
-
3.00 Credits
Semester course; 3 lecture hours. 3 credits. Prerequisites: MASC 101, MASC 203 and MASC 323. For mass communications majors only. An intensive writing course focusing on researching and writing materials in support of the public relations function. Practice in preparing materials for controlled and uncontrolled media, both print and broadcast, including news releases, interview protocols, special events background materials, media kits, employee newsletters, community relations materials and formal public speaking scripts. Explores routine, special event and crisis situations, and the link between written and audiovisual documents.
-
4.00 Credits
Semester course; 3 lecture and 3 laboratory hours. 4 credits. Prerequisites: MASC 101 and 203. For mass communications majors and media studies minors only. Study of the functions of visual and graphic communication for public relations practice. Focuses on basic design principles and skills in editing, graphic creation, digital-image manipulation, Web and interactive content. Students gain hands-on experience with state-of-the-art computer graphics, Web and layout programs. (May not be taken if student has taken MASC 300 or 301.)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Cookies Policy |
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|