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Course Criteria
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. An introduction to the broad range of modern rhetorical theories, emphasizing their relationships and linguistics, literary criticism and the process of writing. May not be used to satisfy the literature requirement of the College of Humanities and Sciences. MASC 101 and MASC 203 are prerequisites for all 300- and 400-level MASC courses.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Corequisite for mass communications majors or media studies minors: MASC 102, 103, 104 or 105, or permission of School of Mass Communications. A comprehensive overview of mass media which examines its history and evolution. Emphasis is given to the ways in which communications technologies have shaped and are shaped by society. Considers how digital and earlier technologies have led to increasing integration of world cultures and economies. Includes discussion of mass media law and ethics, including the origins and evolution of a free press and the legal framework of contemporary mass media practice.
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1.00 Credits
Semester course; 3 laboratory hours. 1 credit. Corequisite: MASC 101 or permission of School of Mass Communications. Introduces students to the structure of advertising, as well as its history, problems and challenges. Emphasis will be placed on planning and execution of effective advertising. Provides a foundation for advanced advertising courses in creative development, media planning and management.
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1.00 Credits
Semester course; 3 laboratory hours. 1 credit. Corequisite: MASC 101 or permission of School of Mass Communications. Introduces students to basic journalism concepts, reporting tools, conducting interviews, developing story ideas and resolving ethical dilemmas. Emphasis will be placed on journalistic writing and the production of news stories.
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1.00 Credits
Semester course; 3 laboratory hours. 1 credit. Corequisite: MASC 101 or permission of School of Mass Communications. Examines the communication and persuasion concepts underpinning public relations in addition to public relations history, ethical and professional standards and strategic and tactical planning skills. Emphasis will be placed on creating and executing basic public relations projects. Various career opportunities in the field will also be discussed.
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1.00 Credits
Semester course; 3 laboratory hours. 1 credit. Corequisite: MASC 101 or permission of School of Mass Communications. Examines the structure, functions and theories of mass media in contemporary society. Students are familiarized with the social, economic and political aspects of the radio, television, book, newspaper, public relations, magazine, film and record industries. Emphasis is on developing criticalthinking skills and media literacy.
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3.00 Credits
Semester course; 3 lecture hours. 3 credits. Explores how communication media and globalization drive each other and how they both impact the nation-state as well as international institutions. Examines how technology, the global economy and international media corporations influence culture, politics, business, law and other institutions in countries around the world. Explores the relationship between media systems and governments and how both are affected by technology and globalization.
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3.00 Credits
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Study and practice of the first attribute for success in creativity: curiousness. Students engage in practical applications, readings, lectures, demonstrations and in-class exercises that build curiosity and help students identify and trust their natural curious nature. Provides advertising and nonadvertising majors with rigorous and provocative challenges to stimulate further interest in creating for media.
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4.00 Credits
Semester course; 2 lecture and 4 laboratory hours. 4 credits. Prerequisites: MASC 101, UNIV 111, completion of college computer assessment and cumulative GPA of 2.5. Students must obtain permission to register from the School of Mass Communications. Study and practice in fact gathering and development of basic skills needed for writing for print, broadcast and online journalism. Focuses on gathering and presenting news through print, broadcast and online media and emphasizes the importance of storytelling for readers, viewers and users. Students gain basic knowledge and skills ranging from concepts needed to write for a variety of media platforms to interviewing and writing news and feature stories on deadline. Students will post text, graphics and audio files on the Web. Emphasizes grammar, the basics of Associated Press style and knowledge of current affairs.
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3.00 Credits
Semester course; 1 lecture and 4 laboratory hours. 3 credits. Prerequisites: MASC 101 and 201, UNIV 111, completion of college computer assessment and cumulative GPA of 2.5. Focuses on writing for advertising and consumer communications (the best advertising tells stories to which consumers can relate). Students study the parts of a story, what makes a story interesting and how to find those things. Practice includes looking for, finding and constructing a story. A survey of many different ways storytelling is involved in making advertising. Practice in applying storytelling skills to several advertising and communication projects.
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