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Course Criteria
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1.00 - 2.00 Credits
Special Topics
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4.00 Credits
Explores challenges and solutions for delivering healthcare to older adults in a variety of settings, including private homes, hospital clinics, and senior housing environments. Covers financial models and health information systems. Prerequisite(s): BA 131 and junior standing
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2.00 Credits
Covers the use of technology designed to improve life quality for older adults by enhancing independence, improving healthcare delivery, creating better access to information, and promoting wellness. Prerequisite(s): BA 131 or equivalent and junior standing
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2.00 Credits
Explores innovative aging services business models and incorporates the latest research about needs, wants, and trends in the older adult market.
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2.00 Credits
Provides an overview of financial management and accounting within the aging services industry. Includes a review of funding sources and capitalization of different business models highlighting the financial difference between for-profit and nonprofit aging services. Explores key financial metrics, as well as budget planning, financial reporting, and capital planning.
Prerequisite(s): BA 385 .
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4.00 Credits
Explores marketing research, development, and strategy as it pertains to the older adult target market, including a foucs on marketing to the emerging older “baby boomer” generation. Identifies needs and demands for products and services for older adults, including a focus on sales functions and pricing strategies.
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2.00 Credits
Explores steps required to develop and construct different models of senior housing environments with needs-based design sensitivities, including a project management focus encompassing financing, permitting, design, and construction.
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4.00 Credits
Explores the activities involved in managing a sales force. Includes recruiting, selection, training, compensation, supervision, and motivation. Planning areas comprise forecasting, budgeting, and territories. Also examines sales analysis and control. Prerequisite(s): BA 330 or instructor consent
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4.00 Credits
Advanced course in techniques and practices of one-to-one marketing to end-user consumers and businesses, including catalog, telemarketing, and direct mail. Includes Customer Relationship Management (CRM), advertising, database management, distribution or fulfillment, and measurements of performance and customer value. Also covers direct marketing for nonprofit organizations. Uses local direct marketing companies as examples. Open to nonadmitted business students and non-business majors. Applies to the Certificate in Interactive Marketing and E-Commerce (CIMeC). Prerequisite(s): BA 330 or instructor consent
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4.00 Credits
Advanced course in marketing goods and services in cyberspace. Extends the database development and relationship marketing skills taught in BA 435 to e-commerce and the Internet. Subjects include the increasing trend toward one-to-one marketing, Internet infrastructure, digital technology, the potential for building powerful online communities, personalization, online advertising, brand-building, product development, online pricing, customer support, transaction processing, and fulfillment. Uses local Internet marketing companies and dotcom cases as examples. Open to nonadmitted business students and non-business majors. Applies to the Certificate in Interactive Marketing and E-Commerce (CIMeC). Prerequisite(s): BA 330 and BA 435 or instructor consent
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