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Course Criteria
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4.00 Credits
Covers current management issues challenging the hospitality industry. Discusses techniques to deliver outstanding customer service in a fast-paced environment, as well as techniques for recruiting and retaining employees. Addresses legal issues confronting the hospitality industry. Prerequisite(s): BA 310 , BA 311 , BA 312 , BA 314 .
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4.00 Credits
Explores challenges and solutions for delivering healthcare to older adults in a variety of settings, including private homes, hospital clinics, and senior housing environments. Covers financial models and health information systems. Prerequisite(s): BA 131 and junior standing.
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2.00 Credits
Covers the use of technology designed to improve life quality for older adults by enhancing independence, improving healthcare delivery, creating better access to information, and promoting wellness. Prerequisite(s): BA 131 or equivalent and junior standing.
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2.00 Credits
Explores innovative aging services business models and incorporates the latest research about needs, wants, and trends in the older adult market.
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2.00 Credits
Provides an overview of financial management and accounting within the aging services industry. Includes a review of funding sources and capitalization of different business models highlighting the financial difference between for-profit and nonprofit aging services. Explores key financial metrics, as well as budget planning, financial reporting, and capital planning. Prerequisite(s): BA 385
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4.00 Credits
Explores marketing research, development, and strategy as it pertains to the older adult target market, including a foucs on marketing to the emerging older “baby boomer” generation. Identifies needs and demands for products and services for older adults, including a focus on sales functions and pricing strategies.
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2.00 Credits
Explores steps required to develop and construct different models of senior housing environments with needs-based design sensitivities, including a project management focus encompassing financing, permitting, design, and construction.
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4.00 Credits
Comprehensive concluding course for all management students. Presents the basic processes required to analyze, plan, and implement business strategy in a competitive market system. Emphasizes the development of skills for integrating complex data into a plan of action used to direct a firm. Concepts learned in management, marketing, operations management, finance, accounting, and economics courses are used to analyze case studies and development plans. Prerequisite(s): BA 330 , BA 374 , BA 380 , BA 382 , BA 385 .
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4.00 Credits
Analyzes decision-making tools and research methodology in retail, service, community, and industry. Students apply research methods and procedures, problem identification, data collection, data analysis, and recommended solutions to real organizational situations and projects.
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2.00 Credits
Surveys a nonprofit manager’s primary areas of responsibility, including strategic planning, organizational change and development, locating and securing grants, and developinog outcome-based assessment tools. Emphasizes assessing and evaluating grants-based programs. (Cross-listed with MM 530A and PS 430A , PS 530A .)
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