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Course Criteria
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4.00 Credits
Provides guided practice in written and oral communication common to business, industry, and related professions. Develops critical awareness of proper editing, professionalism, critical thinking, problem solving, and the skills necessary for effective correspondence in the workplace. Close attention is given to logical development, style, and format. Skills and knowledge are appropriate for academic and professional work.
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4.00 Credits
Introduces the establishment of a specific target market and the subsequent development of a product or service, pricing strategies, promotional strategies, and channels of distribution designed to satisfy the needs of the market.
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4.00 Credits
Applies psychological, sociological, and business principles to the explanation of consumer behavior. Explains the marketing strategy plan through examination of motivation, perception, and learning principles. Discusses consumer behavior case problems. Prerequisite(s): BA 330 .
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4.00 Credits
Addresses advertising and promotion from the viewpoint of influential beliefs, attitudes, intentions, and behavior. Covers advertising and promotions, personal sales, public relations, publicity, and other communication tools. Examines television, radio, newspapers, magazines, out-of-home, direct mail, and interactive media, including the Internet. Uses practical exercises for planning and designing an integrated marketing campaign using multiple media. Students are given opportunities to make managerial decisions about how to communicate with consumers. Prerequisite(s): BA 330 .
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4.00 Credits
Provides a comprehensive study of generally accepted accounting principles and conventional procedures for the measurement of income and the presentation of financial data. Emphasizes accounting theory, significant business transactions, and the preparation of general-purpose financial statements. Courses must be taken in sequence. Open to nonadmitted students. Prerequisite(s): BA 211 .
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4.00 Credits
Provides a comprehensive study of generally accepted accounting principles and conventional procedures for the measurement of income and the presentation of financial data. Emphasizes accounting theory, significant business transactions, and the preparation of general-purpose financial statements. Courses must be taken in sequence. Open to nonadmitted students. Prerequisite(s): BA 211 , BA 213 , and BA 351 .
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4.00 Credits
Provides a comprehensive study of generally accepted accounting principles and conventional procedures for the measurement of income and the presentation of financial data. Emphasizes accounting theory, significant business transactions, and the preparation of general-purpose financial statements. Courses must be taken in sequence. Open to nonadmitted students. Prerequisite(s): BA 211 , BA 213 , and BA 351
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4.00 Credits
Provides an introductory survey of management principles. Students develop an understanding of all managerial types: domestic and international, public and private, small and large. Applies a systems approach to the managerial functions of planning, leading, organizing, controlling, and staffing.
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4.00 Credits
Studies service and manufacturing industries, with an emphasis on management applications. Students use computers for problem solving when applicable. Topics include quality concepts, just-in-time, productivity, product design, scheduling, forecasting, capacity planning, facility layout, work measurement and design, and materials requirements planning. Prerequisite(s): MTH 243 .
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4.00 Credits
Applies information science to business problem topics, including basic information system design and database concepts, information economics and decision making, systems management, and strategic issues. The case method is used to develop analytical and presentation skills in information systems topics. Participants should be familiar with basic computer applications.
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