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Course Criteria
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3.00 Credits
Design of structures in rock, support analysis and design, strata control in bedded formations, mass deformation and subsidence concepts, slope stabilization and monitoring. Pre: 3504, 3514. (3H,3 Credits)
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3.00 Credits
An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors with strong emphasis on implications for developing, executing, and assessing marketing strategy. Junior standing required. Pre: 3104 or 3104H. (3H,3 Credits)
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3.00 Credits
Strategic product planning and new product development are discussed within the context of marketing management. Economic, financial, legal, and marketing principles are integrated to analyze pricing decisions. Behavioral implications of pricing also are considered. Relationships between product and price management address. Junior standing required. Pre: 3104. (3H,3 Credits)
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3.00 Credits
Theory and application of an organization's marketing communications function. Content will include developing a marketing plan, setting communication goals, developing message strategy, implementing the strategy using promotional mix variables, planning media, and determining the communication budget. Junior standing required. Pre: 3104 or 3104H. (3H,3 Credits)
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3.00 Credits
Management of the firm's distribution function. Study of the structure, functions, interactions, and activities of marketing channels. Analysis and development of integrated physical distribution and logistics systems for the firm. Junior standing required. Pre: (3104 or 3104H), BIT 2405, BIT 2406. (3H,3 Credits)
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3.00 Credits
Application of marketing concepts and theories to a specific business concept. On-site performance of marketing activities and a written analysis of the firm's marketing strategy and execution. Junior Standing Pre: 3104. (3H,3 Credits)
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3.00 Credits
Integration of behavioral research to provide an understanding of the role of the salesperson within the sales organization and in relation to the buyers. Personal selling examines the dyadic interaction between buyer and seller. Managing the sales force covers planning, organizing, directing, and controlling the activities of the sales personnel. Junior standing required. Pre: 3104, 4554. (3H,3 Credits)
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3.00 Credits
Develop and implement theoretical and practical approaches to marketing strategy that leverage the information technologies of the Internet. Topics include the characteristics of the Internet as a marketing environment; perspectives of agents (e.g., consumers, marketers, technologists) within the Internet environment, and implications of the Internet for strategic marketing and marketing management. II. Pre: 3104. (3H,3 Credits)
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3.00 Credits
Principles of materials handling, fluid power and electrical power systems for surface and underground mining operations. Engineering analysis and design of secondary haulage operations (belt conveyors, hoists, trucks, railways), fluid power systems (hydraulics, pumps, piping networks, compressors, pneumatic equipment). electrical systems (electrical machinery, distribution networks, controls), and other ancillary systems required to support mining operations. Assessment of equipment reliability and development of preventive maintenance programs. II Pre: ESM 3024, ECE 3054. (3H,3 Credits)
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3.00 Credits
Study of risk analysis; mine legislation; mine gases, their occurrence, and physiological effects; methane emissions; dust classification, monitoring, and control; heat and humidity; psychrometry; physiological effects; climatic simulation; radiation monitoring and control; equipment hazards; noise; illumination; personal health and safety; fires and explosions; disaster management. I Pre: 3584. (3H,3 Credits)
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