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Course Criteria
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3.00 Credits
3 Hours. Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns, client proposal writing and presentation. Prerequisite: Prerequisites M C 3133, M C 4453 (every Spring).
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1.00 - 6.00 Credits
1-6 Hours. Individual work fitted to the special needs of student.
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3.00 Credits
3 Hours. Individual work fitted to the special needs of student.
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3.00 Credits
3 Hours. Basic quantitative and qualitative research methods used in advertising, journalism, and public relations. Focus on research of audience behavior patterns, media buying and planning, advertising testing techniques, polling and focus group techniques. Prerequisite: M C 1103, M C 2103, and M C 3233 (every Fall, Spring).
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3.00 Credits
3 Hours. This is the required capstone course for all Mass Communication majors. Students may specialize their projects according to disciplinary interests. PR/Ad students will work on putting together a campaign. Journalism students will design and complete a news package to coordinate with the campaign. Other student projects will be possible under the direction of the instructor. Prerequisite: completion of 90 hours including at least 30 hours in the major and approval of the faculty committee.
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3.00 Credits
3 Hours. Supervised practical experience in a media facility; such as a newspaper, radio or television station, public relations operation or advertising agency. Prerequisite: M C 1103, M C 2113, M C 2103, and M C 3233 (every Fall, Spring, Summer).
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3.00 Credits
3 Hours. Supervised practical experience in a second media facility; such as a newspaper, radio or television station, public relations operation or advertising agency. Permission of Instructor required (every Fall, Spring, Summer).
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3.00 Credits
3 Hours. A course for students with little or no previous algebra background. Included topics are signed numbers, exponents, order of operations, factoring, algebraic fractions, linear equations and inequalities, word problems and percents. (No college credit.)
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3.00 Credits
3 Hours. A course for students that need to review algebra or need to satisfy a high school deficiency. Included in the course is a brief review of topics from Elementary Algebra, radicals, rational exponents, factoring, rational expressions, linear equations, and inequalities, absolute value, complex numbers, and quadratic equations. Prerequisite: Placement and enrollment in this course is based on ACT and/or CPT scores, or a combination of ACT and high school grades in mathematics. High school deficiency in mathematics may be satisfied by the successful completion of this course.
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3.00 Credits
3 Hours. A study of the fundamental structure of mathematics for non-mathematics majors. Topics include: problem solving, estimation, set theory, number theory, algebraic equations, inequalities, and applications. Prerequisite: Placement and enrollment in this course is based on ACT and/or CPT scores, or a combination of ACT and high school grades in mathematics. No major or minor credit in mathematics.
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