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Course Criteria
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3.00 Credits
3 Hours. Practical lab experience for basic techniques in yearbook layout, copy writing, advertising, format, proofreading, and/or deadline details.
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3.00 Credits
3 Hours. Fundamentals of print and television photojournalism; including practice in print and electronic photographic processing and how electronic pictures are used by the media to inform illustrate and document. Prerequisite: Each student must furnish a 35mm camera, film and photographic paper as well as VHS tapes.
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3.00 Credits
3 Hours. The study of advertising today. Investigate audience definition, research, and planning, to learn about the advertising creative process, to explore the variety of advertising media choices that are available today. Learn the basics of putting the advertising campaign together (Spring only).
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3.00 Credits
3 Hours. Practical lab for basic techniques in reporting, editing, layout and design, photography, and/or advertising. Six hours of lab as staff on the student newspaper. Prerequisite: M C 1103, M C 2103, and M C 3233 (every Fall, Spring, Summer). Permission of newspaper advisor required.
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3.00 Credits
3 Hours. Study and practice of the use of public relations in maintaining and fostering positive reactions in newspapers, radio and television stations (every Fall, Spring).
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3.00 Credits
3 Hours. Study and practice in editing copy, writing headlines and leads, laying out print news sources and producing electronic newscasts (every Fall, Summer).
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3.00 Credits
3 Hours. Continuation in the study and practice of the gathering, writing and evaluating of news; emphasizing the role and practice of the field reporter. Prerequisite: M C 2103 (every Fall).
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3.00 Credits
3 Hours. Study and practice in radio news writing, reporting and editing of scripts. Study and practice in television news writing, reporting, and editing of scripts. Prerequisite: Prerequisites M C 1103, M C 2103, M C 3233 (every Fall, Spring).
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3.00 Credits
3 Hours. Study and practice in selling, creating, and producing newspaper and magazine advertising. The course will also focus on yellow page or directory advertising, outdoor advertising, direct mail advertising, and other supplemental types of advertising, including the internet. Prerequisite: M C 3133, M C 1103, M C 2243, and M C 2103 (every Spring).
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3.00 Credits
3 Hours. Selling, creating and producing radio and television advertising. Emphasis on local rate cards, national rate estimation, scripting, selling, and producing commercials on electronic media. Prerequisite: M C 1103, M C 2103, M C 2243, M C 3233 and M C 3133 (every Fall).
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