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MKTG 3870: Advertising Strategy
3.00 Credits
University of Toledo
Project-oriented course providing hands-on experience in advertising campaign design. Emphasis on strategy and application involved in advertising.
Prerequisite:
MKTG 3690 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3880: Marketing Research And Data-Based Management
3.00 Credits
University of Toledo
This course addresses the fundamentals of marketing information system, marketing research and data-based marketing. Emphasis is on searching, developing and providing customer information for marketing decision making.
Prerequisite:
BUAD 2070 FOR LEVEL UG WITH MIN. GRADE OF D- AND BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3910: Direct Marketing
3.00 Credits
University of Toledo
Techniques used and problems encountered in direct marketing. Analysis of the various marketing strategies, with an emphasis on promotions and media employed. Analysis of the social issues of direct marketing is included.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3920: Sports Marketing
3.00 Credits
University of Toledo
This course examines the world of sports as a business and will focus on attracting the ultimate customer-sports fans in an increasingly competitive, fragmented and global service. The course will discuss the management of sports at the professional, collegiate and special event levels focusing on the role marketing plays in planning and decision-making in attracting fans and other major customer-sponsors.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 4130: Marketing Analysis And Decision Making
3.00 Credits
University of Toledo
This capstone course, which focuses on small and global firms, is designed to sharpen students' integrative decision-making abilities through case analysis and a simulation or project-based analysis experience.
Prerequisite:
(MKTG 3880 FOR LEVEL UG WITH MIN. GRADE OF D- AND MKTG 3850 FOR LEVEL UG WITH MIN. GRADE OF D-)
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MKTG 4220: International Sourcing, Logistics And Transportation
3.00 Credits
University of Toledo
This course provides extensive insight of foreign trade practices and decision-making criteria attendant to international sourcing, logistics and transportation management.
Prerequisite:
BUAD 2080 FOR LEVEL UG WITH MIN. GRADE OF D- OR BMGT 2110 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 4540: Business Marketing
3.00 Credits
University of Toledo
Analysis of business markets and development of programs to market industrial business-to-business products/services.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 4940: Marketing Internship
1.00 - 3.00 Credits
University of Toledo
Receive practical business experience working in an organization.
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MKTG 4980: Special Topics
3.00 Credits
University of Toledo
Analysis of current issues in Marketing, International Business, or Business Economics.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 4990: Independent Study
1.00 - 3.00 Credits
University of Toledo
Independent study in marketing, international business, or business economics. Student must submit a proposal to be approved by a department faculty member prior to enrolling in the course.
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