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MIME 4920: Special Projects
1.00 - 3.00 Credits
University of Toledo
A special project by the student to investigate or solve an acceptable problem in industrial or mechanical engineering. This course is primarily intended for students interested in mechanical, industrial or manufacturing engineering nearing completion of their undergraduate degree. Instructor will specify scope of project to correspond to credit hours.
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MIME 4980: Special Topics
1.00 - 3.00 Credits
University of Toledo
A special topic at the undergraduate level in Mechanical, Industrial or Manufacturing Engineering to be offered as a course during a term by a faculty member. This is intended for students nearing graduation. Credits will correspond to regular class meeting of one lecture hour per week per credit hour.
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MIME 4990: Independent Study
1.00 - 3.00 Credits
University of Toledo
An independent study by the student to investigate or solve an acceptable problem in industrial or mechanical engineering. This course is primarily intended for engineering students nearing graduation. Instructor will specify scope of study to correspond to credit hours.
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MKTG 3130: Supply Chain Management
3.00 Credits
University of Toledo
This course presents an integrated approach to value chain management and analyzes key challenges, practices and trends concerning primary business functions and processes. The course also examines the strategic ramifications for the supply chain in an emerging digital economy.
Prerequisite:
BUAD 2080 FOR LEVEL UG WITH MIN. GRADE OF D- OR BMGT 2110 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3140: International Marketing
3.00 Credits
University of Toledo
Course focuses on developing an international marketing plan. Foreign country target market selection and development of a plan of action are explored in hands-on learning experience.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3170: Marketing For Non-Profit Organizations
3.00 Credits
University of Toledo
An introduction to marketing for non-business students. Focus is on planning and executing marketing programs in not-for-profit organizations. No credit for CBA students.
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MKTG 3260: Mobile Marketing
3.00 Credits
University of Toledo
Digital marketing is undergoing fundamental and highly disruptive changes. Mobile is at the epicenter of these changes. In the wake of this turbulence, marketers need to be aware of the evolving options available, evaluate which are relevant to their marketing objectives and create compelling campaigns that take advantage of the power of these new mobile marketing vehicles. This course focuses on topics related to mobile commerce and marketing in the global economy and presents opportunities, challenges, and key processes of conducting business and marketing activities using connected mobile devices around the globe.
Prerequisite:
BUAD 2080 FOR LEVEL UG WITH MIN. GRADE OF D- OR BMGT 2110 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3280: Internet Marketing
3.00 Credits
University of Toledo
A study of Internet-based marketing management, including market opportunity and environmental assessment, Web presence and value propositions, and special issues concerning marketing mix design and implementation.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3690: Principles Of Marketing Communications
3.00 Credits
University of Toledo
Focuses on communication tools in marketing: advertising, sales promotion, specialty advertising, packaging, publicity, direct marketing and personal selling. Attention to managerial decision making, legal and ethical aspects of promotion.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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MKTG 3850: Buyer Behavior And Relationship Marketing
3.00 Credits
University of Toledo
Utilization of the behavioral sciences for the analysis of both consumer and business markets. Designing marketing programs to build strong seller-buyer relationships.
Prerequisite:
BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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